Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse texture and versatility of Asian hair, are a perfect case in point. Check out some of the artists, models, and looks that have been catching our eye, as we honor Asian/Pacific American Heritage Month…and be sure to keep tagging us @Joico, because we LOVE what you’re doing.
We’re loving: Cranberry Cocktail
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Artist: @hairnameis.anaisa
Why it made us look: This total transformation, from grown-out blonde highlights to the most delicious bouge-y rouge, is as rich and radiant as it comes.
Formula 2 (Mids-Ends): LumiShine Permanent Crème Color 4RRV with 20 Volume LumiShine Developer
We’re loving: Chills!
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Artist: @hairbykieuvu
Why it made us look: An icy edge on beautiful black hair takes the notion of cool brunette to a whole new level.
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2 (Toner): LumiShine Demi-Permanent Liquid Color 10V + 9V (equal parts) with 5 Volume LumiShine Developer
Formula 3 (Shadow Root): LumiShine Demi-Permanent Liquid Color 3N with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
We’re loving: Caramel Lights
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Artist: @ameliahairmakeup
Why it made us look: A carefully crafted drizzle of warmth frames the face perfectly – lending a stunning, gilded touch to deep, dark hair.
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2 (Pre-Toner): LumiShine Demi-Permanent DD Crème Color 8N + 8NWB with 5 Volume LumiShine Developer
Formula 3 (Toner): LumiShine Demi-Permanent Liquid Color 8NW + 6NG (⅛ part) with 5 Volume LumiShine Developer
Formula 4 (Root Melt): LumiShine Demi-Permanent DD Crème Color 6NA + 3NA (⅛ part) with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
We’re loving: Bronzed Honey
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Artist: @hairbyqtrang
Why it made us look: The transformation of rich black hair to this light-and-luscious bronze-y blonde is fearless…and so fab!
Formula 2 (Base Break): Vero K-PAK Base Breaker Cool with Vero K-PAK Color 20 Volume Veroxide
Formula 3 (Toner): LumiShine Demi-Permanent Liquid Color 8NW + 9NWB with 5 Volume LumiShine
We’re loving: Right on the Money
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Artist: @hairbynathi
Why it made us look: Tiny little highlights dance throughout brunette warmth; but it’s the sunny money piece that truly steals this look.
Formula 1 (Lightener): Blonde Life Lightening Powder with 30 Volume LumiShine Developer
Formula 2 (Root Melt): LumiShine Demi-Permanent Liquid Color 3N + 5NA with 5 Volume LumiShine Developer
Formula 3 (Glaze): LumiShine Demi-Permanent Liquid Color 9NWB + 9V with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Tender loving hair care:
Try these tips and tricks for Asian hair, from Joico Director of Education, Liz Lee…
For hair with minimal chemical processing or color: Try the HydraSplash collection, which lightly quenches hair with coconut water and nutrient-rich sea kelp. Penetrating this low-porosity hair type without weighing it down, HydraSplash delivers moisture minus frizz, keeping flyaways at bay.
• HydraSplash Shampoo and Conditioner – daily or as needed
• HydraSplash Gelée Masque – 1-2 x per week (in lieu of Conditioner)
• HydraSplash Replenishing Leave-In – use before drying and styling
For hair that’s gone from deep and dark to caramel or blonde: The bond-building Defy Damage collection is perfect for hair that’s pushed the lightening envelope; keeping hair strongly protected from breakage, dryness, and frizz.
• Defy Damage Shampoo and Conditioner – daily or as needed
• Defy Damage Protective Masque – 1-2 x per week (in lieu of Conditioner)
• Defy Damage Protective Shield – use before drying and styling
• Defy Damage Invincible – use throughout the day to fight the frizzies
