We’re Talking Gray Today: Techniques, Tricks, Trends20210520095319

We’re Talking Gray Today: Techniques, Tricks, Trends

WE’RE TALKING GRAY TODAYJoico Guest Artist and Master Educator, Cherry PetenbrinkAnd Joico Guest Artist, Nikole WoodGray hair isn’t one of those overn...
These Are The Trending Looks Your Clients Will Love…20210513082121

These Are The Trending Looks Your Clients Will Love…

From hot money pieces and sunkissed gold-tones, to – wait for it – even the return of the Mullet – hair trends are coming in hot and fast this season....
The Ice-Blonde Technique That Delivers Blonde Envy20201109090545

The Ice-Blonde Technique That Delivers Blonde Envy

Like the mesmerizing chill of a shimmering glacier, Joico Global Brand Storyteller, Olivia Smalley’s Ice-Blonde technique is one of those can’t-look-a...
“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck20200902100809

“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck

Jill’s going on the record with her delicious lineup of back-room brunette formulas – and you’re the first to get them! JILL’S GROUND RULES “Any time ...
The Covid Color-Correction Handbook With Larisa Love20200803085943

The Covid Color-Correction Handbook With Larisa Love

REALLY BAD BOX COLORThe Problem: The shade is way off; hair is damaged; and there’s no true way to know what all your client has done to her hair.The ...
The 3 Biggest Blonde Problems And How To Fix Them20200514100233

The 3 Biggest Blonde Problems And How To Fix Them

BLONDE PROB #1“I can’t deal with the high maintenance”To the rescue: Joico Guest Artist, Ricardo SantiagoHis strategy: When my clients want to transit...
How To Have That “Gray Area” Chat With Your Client…20191010120534

How To Have That “Gray Area” Chat With Your Client…

Don’t be afraid to bring up the subjectA conversation about aging doesn’t have to be a taboo topic. We all age – it’s a part of life. I would approach...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the full download on the excitement and artistr...
The Baby Blonde Formula That Reminds You of Your Childhood20190401144210

The Baby Blonde Formula That Reminds You of Your Childhood

“My client’s initial look was natural, virgin hair. She had never dyed her hair before and was a natural level 7.” “Although the process was very ti...
Larisa Love’s Soft Rose Technique20190401143028

Larisa Love’s Soft Rose Technique

THE BACKSTORY:“My client is usually a level 9-10 pearly blonde. The day she came to me, she had 3” of regrowth, which was level 2. From demarcation li...
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