& Blonde Specialist
& Artistic Director
Three battles. Six artists. Endless blonding inspiration.
Watch the showdowns, get the formulas, and join the challenge!
High-Impact Blonde vs. Soft Girl Blonde
High-Impact Blonde
Featuring Larisa Love, Joico Global Brand Ambassador and Artistic Director
Larisa ignites the battle with a bold champagne blonde powered by SilverLight—her signature move for maximum lift and brass neutralization.
The Formula
- Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 10-30 Volume Blonde Life Coconut Oil Developer
- Formula 2 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 8N with 5 Volume LumiShine Developer
- Formula 3 (Mid to Ends Gloss):Joico LumiShine Demi-Permanent Liquid Color 10VG + 10PV with 5 Volume LumiShine Developer
Soft Girl Blonde
Featuring Olivia Thompson, Joico Global Blonde Specialist and Brand Storyteller
Olivia fires back with a bright yet soft look that proves Blonde Life can hold its own in any blonding showdown.
The Formula
- Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
- Formula 2 (Root Smudge): Joico Blonde Life Demi Gloss Toners 8N + 10N with 5 Volume Blonde Life Coconut Oil Developer
‘90s Blonde vs. Toasted Vanilla Blonde
‘90s Blonde
Featuring Nathi Vega, Joico Brand Content Creator
Nathi steps up with her sun‑kissed blonde—a Blonde Life-powered blend of warm glow, babylight softness, and low‑maintenance dimension.
The Formula
- Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 5-20 Volume Blonde Life Coconut Oil Developer
- Formula 2 (Lowlights): Joico LumiShine Demi-Permanent Liquid Color 7NB + 7G with 5 Volume LumiShine Developer
- Formula 3 (Root Tap): Joico LumiShine Demi-Permanent Liquid Color 10VG + 10PV with 5 Volume LumiShine Developer
- Formula 4 (Glaze): Joico Blonde Life Demi Gloss Toners 10G + 10N with 5 Volume Blonde Life Developer
Toasted Vanilla Blonde
Featuring Melissa Maloney, Joico Brand Content Creator
Melissa answers Nathi’s challenge with a SilverLight‑powered lift that adds brightness and delivers a natural, dimensional blonde through quick foil placement and tone refinement.
The Formula
- Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer Developer
- Formula 2 (Root Smudge): Joico Blonde Life Demi-Gloss Toners 8N with 5 Volume Blonde Life Coconut Oil Developer
- Formula 3 (Gloss): Joico Blonde Life Demi-Gloss Toners 10V + 10G + Clear with 5 Volume Blonde Life Coconut Oil Developer
Sandy Blonde vs. Lemon & Teal Blonde
Sandy Blonde
Featuring Cassie Carey, Joico Brand Content Creator
Cassie throws the first punch with her SilverLight transformation that brightens her client into a soft, sun‑washed blonde, while showcasing the power of a lightener that neutralizes as it lifts.
The Formula
- Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
- Formula 2 (Lowlights): Joico Blonde Life Demi-Gloss Toners 8N with 5 Volume Blonde Life Coconut Oil Developer
- Formula 3 (Root Tap): Joico Blonde Life Demi-Gloss Toners 8N + 9SB with 5 Volume Blonde Life Coconut Oil Developer
- Formula 4 (Gloss): Joico Blonde Life Demi-Gloss Toners Clear + 12V + 10G with 5 Volume Blonde Life Coconut Oil Developer
Lemon & Teal Blonde
Featuring Cameron Nichols, Joico Brand Content Creator
Cameron brings the intensity with a wearable‑yet‑bold fusion of bright citrus and ocean teal, proving his signature style can turn a neutral blonde into architecture with attitude.
The Formula
- Formula 1 (Lift): Joico Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
- Formula 2 (Wet Balayage): Joico LumiShine Permanent Creme Color XLA with 20 Volume LumiShine Developer
- Formula 3 (Toner): Joico LumiShine Demi-Permanent Liquid Color 10N + 10AG with 5 Volume LumiShine Developer
- Formula 4 (Color Intensity): Joico Color Intensity Semi-Permanent Color Yellow + Clear and Aqua Flow + Clear
Join the Challenge!
How to Join the Battle:
- Choose Your Fighter: Create a transformation using Blonde Life or SilverLight Lightening Powder
- Pick an Opponent: Challenge another stylist to take on the opposing lightener.
- Show Your Skills: Post your video on Instagram and tag @joicopro and #JoicoBattleOfTheBlondes
