PROFESSIONAL HAIR COLOR

Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.

lumishine Permanent Color boxes

LumiShine Permanent Crème Color

Create gorgeous, predictable hair color with LumiShine Permanent Créme Color: Natural Series – balanced, natural-blonde/brown results and 100% gray coverage at every level. Just 3 steps to healthy hair with 2X the shine!
2.5 oz
lumishine permanent creme 9NB BOX TOP
9NBNatural Beige

Light Blonde

Permanent

lumishine permanent creme 7NB BOX TOP
7NBNatural Beige

Medium Blonde

Permanent

lumishine permanent creme 6M BOX TOP
6MNatural Beige

Mocha Dark Blonde

Permanent

lumishine permanent creme 5M BOX TOP
5MNatural Beige

Mocha Light Brown

Permanent

lumishine permanent creme 3M BOX TOP
3MNatural Beige

Mocha Dark Brown

Permanent

lumishine permanent creme natural warm beige lightest blonde 10NWB
10NWBNatural Warm Beige

Lightest Blonde

Permanent

lumishine permanent creme natural warm beige light blonde 9NWB
9NWBNatural Warm Beige

Light Blonde

Permanent

Lumishine Youthlock boxes

LumiShine YouthLock Permanent Crème Color

Turn back the clock with collagen-infused LumiShine YouthLock Permanent Crème Color Natural Natural Series – delivering 100% gray coverage, renewed bounce, softness, and resilience for gorgeous, shiny, youthful hair.
2.5 oz
lumishine youthlock permanent creme natural natural ash light blonde 9NNA
9NNANatural Natural Ash

Light Blonde

Permanent

lumishine youthlock permanent creme natural natural ash medium blonde 7NNA
7NNANatural Natural Ash

Medium Blonde

Permanent

lumishine youthlock permanent creme natural natural ash dark blonde 6NNA
6NNANatural Natural Ash

Dark Blonde

Permanent

lumishine youthlock permanent creme natural natural ash light brown 5NNA
5NNANatural Natural Ash

Light Brown

Permanent

lumishine youthlock permanent creme natural natural ash dark brown 3NNA
3NNANatural Natural Ash

Dark Brown

Permanent

lumishine youthlock permanent creme color swatch natural natural gold light blonde 6nnw box top
6NNWNatural Natural Warm

Dark Blonde

Permanent

lumishine youthlock permanent creme color swatch 4nnw
4NNWNatural Natural Warm

Medium Brown

Permanent

lumishine youthlock permanent creme natural natural gold lightest blonde 10NNG
10NNGNatural Natural Golden

Lightest Blonde

Permanent

lumishine youthlock permanent creme natural natural gold light blonde 9NNG
9NNGNatural Natural Golden

Light Blonde

Permanent

lumishine youthlock permanent creme natural natural gold medium blonde 7NNG
7NNGNatural Natural Golden

Medium Blonde

Permanent

lumishine youthlock permanent creme natural natural gold dark blonde 6NNG
6NNGNatural Natural Golden

Dark Blonde

Permanent

lumishine youthlock permanent creme natural natural gold light brown 5NNG
5NNGNatural Natural Golden

Light Brown

Permanent

lumishine youthlock permanent creme natural natural gold medium brown 4NNG
4NNGNatural Natural Golden

Medium Brown

Permanent

lumishine youthlock permanent creme color swatch 9nnwc top
9NNWCNatural Natural Warm

Copper Light Blonde

Permanent

lumishine youthlock permanent creme color swatch 7nnwc top
7NNWCNatural Natural Warm

Copper Medium Blonde

Permanent

lumishine youthlock permanent creme color swatch 6nnwc top
6NNWCNatural Natural Warm

Copper Dark Blonde

Permanent

lumishine youthlock permanent creme color swatch 5nnwc top
5NNWCNatural Natural Warm

Copper Light Brown

Permanent

lumishine youthlock permanent creme color swatch 4nnwc top
4NNWCNatural Natural Warm

Copper Medium Brown

Permanent

Lumishine Lumi10 boxes

LumiShine Lumi10 Permanent Crème Color

The first professional permanent hair color to deliver 100% gray coverage and up to 2X the shine in just 10 minutes, Lumi10 offers a collection of luscious, deeply pigmented shades, and long-lasting, fade-resistant color.
2.5 oz
Lumishine Demi Permanent boxes

LumiShine Demi-Permanent Crème Color

Deliver depth, dimension, and utterly predictable results with LumiShine DD Dimensional Deposit Demi-Permanent Crème Color – the unique, ammonia-free system that creates beautifully conditioned hair and gleaming, vibrant looks.
2.5 oz
lumishine demi permanent creme natural lightest blonde 10N
10NNatural

Lightest Blonde

Demi-Permanent

lumishine demi permanent creme natural dark brown 3N
3NNatural

Dark Brown

Demi-Permanent

lumishine demi permanent creme natural blonde 8N
8NNatural

Blonde

Demi-Permanent

lumishine demi permanent creme natural warm light blonde 9NW
9NWNatural Warm

Light Blonde

Demi-Permanent

lumishine demi permanent creme natural dark blonde 6N
6NNatural

Dark Blonde

Demi-Permanent

lumishine demi permanent creme natural warm medium blonde 7NW
7NWNatural Warm

Medium Blonde

Demi-Permanent

lumishine demi permanent creme natural warm dark blonde 6NW
6NWNatural Warm

Dark Blonde

Demi-Permanent

lumishine demi permanent creme natural warm medium brown 4NW
4NWNatural Warm

Medium Brown

Demi-Permanent

lumishine demi permanent creme natural warm beige lightest blonde 10NWB
10NWBNatural Warm Beige

Lightest Blonde

Demi-Permanent

lumishine demi permanent creme natural warm beige blonde 8NWB
8NWBNatural Warm Beige

Blonde

Demi-Permanent

lumishine demi permanent creme natural warm beige dark blonde 6NWB
6NWBNatural Warm Beige

Dark Blonde

Demi-Permanent

lumishine demi permanent creme natural ash dark blonde 6NA
6NANatural Ash

Dark Blonde

Demi-Permanent

lumishine demi permanent creme natural ash dark brown 3NA
3NANatural Ash

Dark Brown

Demi-Permanent

lumishine demi permanent creme natural golden light blonde 9NG
9NGNatural Golden

Light Blonde

Demi-Permanent

lumishine demi permanent creme natural golden dark blonde 6NG
6NGNatural Golden

Dark Blonde

Demi-Permanent

lumishine demi permanent creme silver blue lightest blonde 10SB
10SBNatural Natural

Medium Brown

Permanent

lumishine demi permanent creme silver blue dark blonde 6SB
6SBSilver Blue

Dark Blonde

Demi-Permanent

lumishine bottles

LumiShine Demi-Permanent Liquid Color

Deliver depth, dimension, and utterly predictable results with LumiShine Demi-Permanent Liquid Color – the versatile, ammonia-free system that creates beautifully conditioned hair and vibrant looks, with beautiful gray blending.
2 oz
lumishine demi permanent liquid natural violet medium brown 4NV
4NVNatural Violet

Medium Brown

Demi-Permanent

lumishine demi permanent 9nb
9NBNatural Beige

Light Blonde

Demi-Permanent

lumishine demi permanent 7nb
7NBNatural Beige

Medium Blonde

Demi-Permanent

lumishine demi permanent liquid natural warm lightest blonde 10NW
10NWNatural Warm

Lightest Blonde

Demi-Permanent

lumishine demi permanent liquid natural warm beige lightest blonde 10NWB
10NWBNatural Warm Beige

Lightest Blonde

Demi-Permanent

lumishine demi permanent liquid natural warm beige light blonde 9NWB
9NWBNatural Warm Beige

Light Blonde

Demi-Permanent

lumishine demi permanent liquid natural warm beige medium blonde 7NWB
7NWBNatural Warm Beige

Medium Blonde

Demi-Permanent

lumishine demi permanent liquid natural warm beige dark brown 6NWB
6NWBNatural Warm Beige

Dark Blonde

Demi-Permanent

LumiShineDemiLiquid 10vg shade
10VGViolet Gold

Lightest Blonde

Demi-Permanent

LumiShine DemiLiquid 10pv shade
10PVPlatinum Violet

Lightest Blonde

Demi-Permanent

LumiShine DemiLiquid 9pv shade
9PVPlatinum Violet

Light Blonde

Demi-Permanent

lumishine developer bottles

LumiShine Developers

LumiShine Developers are used with permanent crème formulas for up to two levels of lift on your color creations—available in 5 (1.5%), 10 (3%), 20 (6%), 30 (9%), 40 (12%) Volume—it activates pioneering ArgiPlex Technology for healthy hair with 2X the shine.
16 oz / 32 oz
Vero K-Pak Color Boxes

Vero K-PAK Permanent Crème

Unleash your inner artist with Vero K-PAK Permanent Créme Shades, a palette of pure tone colors that offers unlimited, utterly-customized looks with stunning vibrancy, excellent condition, and predictable, long-lasting results.
2.5 oz
veru k-pak age defy boxes

Vero K-PAK Color Age Defy

Get to the root of gray coverage with Vero K-PAK Color Age Defy, the first hair-color line proven to reverse the key signs of maturing hair with youthful texture, luster, manageability, and long-lasting, radiant results.
2.5 oz
vero light lighetning powder and creme

Vero K-PAK Lighteners

Blondes within reach, these 2 Vero K-PAK Lighteners – Vero Light and Vero Crème – provide advanced, fast-track options for creating healthy, blonde, beautifully protected hair.
16 oz • 32 oz
VeroLight Dust-Free Off-Scalp

Lightening Powder

VeroLight Dust-Free Off-Scalp

Lightening Powder

vero k-pak developer bottles

Vero K-PAK Color Developers

Color Veroxides and Vero K-PAK Chrome Activator
Vero K-PAK Color Veroxide delivers condition and care during all Vero K-PAK color services. This gentle, crème developer—available in 10 (3%), 20 (6%), 30 (9%), and 40 (12%) Volume—is formulated with Quadramine Complex for healthy, strong hair.
32 oz
blonde life lighteners group

Blonde Life Lighteners

Enter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination.
blonde life demi gloss bottles

Blonde Life Demi Gloss

Blonde Life Demi Gloss shades are the most versatile, demi-permanent tool in the entire Blonde Life system—allowing you to refresh, tone, gloss and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.
2 oz
blonde life quick tone boxes

Blonde Life Quick Tone

Get to the blonde zone in just 5 minutes with Quick Tone Liqui-Crème Toners – a super-fast way to customize fashion-forward, pre-lightened looks without breakage. Available in 4 glistening colors that will glow you away.
2.5 oz
Blonde Life developer bottles

Blonde Life Developers

Our creamy, Coconut Oil-enriched Blonde Life Developers – in 5, 20, and 40 Volume – work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.
32 oz
color intensity collection tubes

Color Intensity

Discover the dazzle of Color Intensity – concentrated pigments for over-the-top vibrant looks that last up to 20 shampoos, no developer required! The straight-from-the tube formula can be intermixed for endless possibilities.
4 oz