PROFESSIONAL HAIR COLOR

Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.

lumishine Permanent Color boxes

LumiShine Permanent Crème Color

Create gorgeous, predictable hair color with LumiShine Permanent Créme Color: Natural Series – balanced, natural-blonde/brown results and 100% gray coverage at every level. Just 3 steps to healthy hair with 2X the shine!
2.5 oz
Lumishine Youthlock boxes

LumiShine YouthLock Permanent Crème Color

Turn back the clock with collagen-infused LumiShine YouthLock Permanent Crème Color Natural Natural Series – delivering 100% gray coverage, renewed bounce, softness, and resilience for gorgeous, shiny, youthful hair.
2.5 oz
lumishine youthlock permanent creme color swatch 9nnwc top
9NNWCNatural Natural Warm

Copper Light Blonde

Permanent

lumishine youthlock permanent creme color swatch 7nnwc top
7NNWCNatural Natural Warm

Copper Medium Blonde

Permanent

lumishine youthlock permanent creme color swatch 6nnwc top
6NNWCNatural Natural Warm

Copper Dark Blonde

Permanent

lumishine youthlock permanent creme color swatch 5nnwc top
5NNWCNatural Natural Warm

Copper Light Brown

Permanent

lumishine youthlock permanent creme color swatch 4nnwc top
4NNWCNatural Natural Warm

Copper Medium Brown

Permanent

Lumishine Lumi10 boxes

LumiShine Lumi10 Permanent Crème Color

The first professional permanent hair color to deliver 100% gray coverage and up to 2X the shine in just 10 minutes, Lumi10 offers a collection of luscious, deeply pigmented shades, and long-lasting, fade-resistant color.
2.5 oz
Lumishine Demi Permanent boxes

LumiShine Demi-Permanent Crème Color

Deliver depth, dimension, and utterly predictable results with LumiShine DD Dimensional Deposit Demi-Permanent Crème Color – the unique, ammonia-free system that creates beautifully conditioned hair and gleaming, vibrant looks.
2.5 oz
lumishine bottles

LumiShine Demi-Permanent Liquid Color

Deliver depth, dimension, and utterly predictable results with LumiShine Demi-Permanent Liquid Color – the versatile, ammonia-free system that creates beautifully conditioned hair and vibrant looks, with beautiful gray blending.
2 oz
lumishine developer bottles

LumiShine Developers

LumiShine Developers are used with permanent crème formulas for up to two levels of lift on your color creations—available in 5 (1.5%), 10 (3%), 20 (6%), 30 (9%), 40 (12%) Volume—it activates pioneering ArgiPlex Technology for healthy hair with 2X the shine.
16 oz / 32 oz
Vero K-Pak Color Boxes

Vero K-PAK Permanent Crème

Unleash your inner artist with Vero K-PAK Permanent Créme Shades, a palette of pure tone colors that offers unlimited, utterly-customized looks with stunning vibrancy, excellent condition, and predictable, long-lasting results.
2.5 oz
veru k-pak age defy boxes

Vero K-PAK Color Age Defy

Get to the root of gray coverage with Vero K-PAK Color Age Defy, the first hair-color line proven to reverse the key signs of maturing hair with youthful texture, luster, manageability, and long-lasting, radiant results.
2.5 oz
vero light lighetning powder and creme

Vero K-PAK Lighteners

Blondes within reach, these 2 Vero K-PAK Lighteners – Vero Light and Vero Crème – provide advanced, fast-track options for creating healthy, blonde, beautifully protected hair.
10.5 oz • 16 oz • 32 oz
vero k-pak developer bottles

Vero K-PAK Color Developers

Color Veroxides and Vero K-PAK Chrome Activator
Vero K-PAK Color Veroxide delivers condition and care during all Vero K-PAK color services. This gentle, crème developer—available in 10 (3%), 20 (6%), 30 (9%), and 40 (12%) Volume—is formulated with Quadramine Complex for healthy, strong hair.
32 oz
blonde life lighteners group

Blonde Life Lighteners

Enter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination.
blonde life demi gloss bottles

Blonde Life Demi Gloss

Blonde Life Demi Gloss shades are the most versatile, demi-permanent tool in the entire Blonde Life system—allowing you to refresh, tone, gloss and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.
2 oz
blonde life quick tone boxes

Blonde Life Quick Tone

Get to the blonde zone in just 5 minutes with Quick Tone Liqui-Crème Toners – a super-fast way to customize fashion-forward, pre-lightened looks without breakage. Available in 4 glistening colors that will glow you away.
2.5 oz
Blonde Life developer bottles

Blonde Life Developers

Our creamy, Coconut Oil-enriched Blonde Life Developers – in 5, 20, and 40 Volume – work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.
32 oz
hair coloring items

Salon Tools

Having exceptional tools at your fingertips takes artistry to another level. With a selection that includes everything from brushes, bowls, and aprons, to the finest foils around, Joico makes it easy to prep yourself for success.
Narrow Tint Brush
Colorist Apron
Paint Board
Angled Paint Brush
Client Cape
Artistry Foils 7"x14"
Measuring Beaker
Wide Tint Brush
Color Applicator Bottle
Color Mixing Bowl