Professional Haircolor
Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.
Lumishine
Color so brilliant, it instantly restrengthens hair with up to twice the shine.
The LumiShine Difference
Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
VERSATILE PALETTE
A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection.
Discover LumiShine
Blonde Life
BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with BLONDE LIFE, Joico’s system of lighteners & toners created just for blondes…and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
* Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach
Repair and protect hair as you color with Vero K-PAK®, the only haircolor featuring Quadramine® Complex, the same technology inside our award-winning K-PAK® Reconstructor. This system, adored by colorists around the globe, delivers stunning vibrancy, excellent condition, predictability, and long-lasting color results.
Discover Vero K-PAK Color
DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY–our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*
Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!
*Depending on daily care habits, hair history, and texture
Lighteners
Discover lightening options that deliver high performance and healthy results.
Achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
Technical Charts
Get All the Professional Technical Charts:
- Business Building
- Conversion Charts
- Fact Sheets
- Color Resource Guide
- Swatch Charts
Meet The Experts
