Color Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

* Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.

Color Intensity Product
Larisa Love coloring clients hair green

Why You'll Love It...

Over-the-top vibrancy that lasts and lasts

Reconstructs for guaranteed healthier-looking hair after every color service

Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine

Intermixable shades = endless creative possibilities

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

New Shades

Love Aura Collection

Hair dye bottles

The minute we push our own boundaries and pursue our passions, something changes within us,” says Larisa Love of her dreamy Love Aura Collection—an alluring color palette designed to make chic color accessible to anyone.

LoveFest Collection

Color Intensity Love Fest Duo Bottles

Take the color world’s brightest, boldest, most playful personality— Two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!

Products

color intensity eraser hair product

Color Intensity Eraser

Pastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color-obsessed clients can change their custom color quickly and easily, without sacrificing hair’s healthy gleam or condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.

Step-by-Step Tutorials

Love Dip20190506104933
Larisa Love with hair color client

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your mo...
Rosé All Day20180219163942
Color Intensity Rose all day technique model after

Rosé All Day

From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color In...
Iridescent Dust20180219161216
Color intensity Iridescent dust technique model after

Iridescent Dust

It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to...
Metallic Pop Art20170217142219
Color Intensity hair color model after

Metallic Pop Art

Philip Ring creates this “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phi...
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Color Formulas

New “Lavender Swirl” Hair Color Formula by Larisa Love20191119073747
Model with purple hair highlights

New “Lavender Swirl” Hair Color Formula by Larisa Love

You’ll be doing a happy dance when you try this 'Lavender Swirl' - Joico Brand Ambassador Larisa Love’s latest...
2 Stunning Color Looks That Will Really Impress Your Clients20190719105557
Beautiful model with lavender and blush pink hair

2 Stunning Color Looks That Will Really Impress Your Clients

FORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blonde Life Powder Lightener + 20 Volume Lumi...
Creating Color: A Sit Down Chat with Larisa Love20190628105536
Larisa Love hair model showing purple hair color

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Eur...
Let’s Talk About Larisa Love’s “Love Dip” Technique20190627073931
Love Dip Hair Color Formula Step 19

Let’s Talk About Larisa Love’s “Love Dip” Technique

Merging two exciting colors in the new Love Fest Collection – Limelight and Aqua Flow – this 'Love Dip' techni...
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Instagram Love

Download The Color Intensity Guide