Color Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

* Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.

Color Intensity Group Bottles
Larisa Love coloring clients hair green

Why You'll Love It...

Over-the-top vibrancy that lasts and lasts

Reconstructs for guaranteed healthier-looking hair after every color service

Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine

Intermixable shades = endless creative possibilities

Product Knowledge Guide

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

What's New

Color Intensity Love Fest Duo Bottles

LoveFest Collection

Take the color world’s brightest, boldest, most playful personality—Joico Brand Ambassador, Larisa Love—and headline her with fan-favorite Color Intensity, the ultimate semi-permanent formula. What do you get? Our lively LOVEFEST COLLECTION, two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!

See The Collection


Color Intensity Eraser Bag

Color Intensity Eraser

Pastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color-obsessed clients can change their custom color quickly and easily, without sacrificing hair’s healthy gleam or condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.

Color Eraser Guide

Video Tutorials

Step-by-Step Tutorials

Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your mo...
Rosé All Day20180219163942

Rosé All Day

From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color In...
Iridescent Dust20180219161216

Iridescent Dust

It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to...
Metallic Pop Art20170217142219

Metallic Pop Art

Philip Ring creates this “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phi...
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Color Formulas

3 Stunning Color Looks That Will Really Impress Your Clients20190719105557

3 Stunning Color Looks That Will Really Impress Your Clients

Larisa Love - LumiShineNude Glow TechniqueFORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blo...
Creating Color: A Sit Down Chat with Larisa Love20190628105536

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Eur...
Let’s Talk About Larisa Love’s “Love Dip” Technique20190627073931

Let’s Talk About Larisa Love’s “Love Dip” Technique

Merging two exciting colors in the new Love Fest Collection – Limelight and Aqua Flow – this 'Love Dip' techni...
Larisa Love’s Soft Rose Technique20190401143028

Larisa Love’s Soft Rose Technique

THE BACKSTORY:“My client is usually a level 9-10 pearly blonde. The day she came to me, she had 3” of regrowth...
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Get Color Intensity Conversion/Swatch Charts, Fact Sheets, and more