Color Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

* Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.

Color intensity full line bottles
Color intensity hair model

Why You'll Love It...

Over-the-top vibrancy that lasts and lasts

Reconstructs for guaranteed healthier-looking hair after every color service

Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine

Intermixable shades = endless creative possibilities

Product Knowledge Guide

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

What's New

Color Intensity Pearl Pastel Bottles and swatches

Pearl Pastel Shades

What do you get when you pair the ultimate semi-permanent formula with a pearlescent palette? NEW Color Intensity Pearl Pastel shades, a breathtaking new collection of soft, iridescent-like on-trend color: Rose Gold, Violet Pearl, Blush, and Silver Ice. Easier-than-ever (no developer needed), low-commitment, and loaded with nourishing, protective ingredients, these “pearls of wisdom” offer healthy, luminous hair with understated charm.

Pearl Pastel Fact Sheet


Color Intensity Eraser Bag

Color Intensity Eraser

Pastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color-obsessed clients can change their custom color quickly and easily, without sacrificing hair’s healthy gleam or condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.

Color Eraser Guide

Video Tutorials

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Step-by-Step Tutorials

Rosé All Day20180219163942

Rosé All Day

From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color In...
Iridescent Dust20180219161216

Iridescent Dust

It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to...
Metallic Pop Art20170217142219

Metallic Pop Art

Philip Ring creates this “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phi...
Mother Aquarius20170215142918

Mother Aquarius

The name of this look was inspired with the yearly Unicorn Tribe spotlight based on a theme. This theme was Ti...
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Color Formulas

Neon Color Wave20160225175721

Neon Color Wave

Brave the sea of mermaid hair with this neon color wave formula.Color IntensityStep 1: Apply level 9 silver to...
Candy Crush20160208151201

Candy Crush

Crystal wanted to create a multi-colored hair color look for her client....
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Get Color Intensity Conversion/Swatch Charts, Fact Sheets, and more