Take the color world’s brightest, boldest, most playful personality—Joico Brand Ambassador, Larisa Love—and headline her with fan-favorite Color Intensity, the ultimate semi-permanent formula. What do you get? Our lively LOVEFEST COLLECTION, two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!
Here's Why You'll Love It
Vibrant results that last through 20 shampoos*
No bleeding! Ideal formula for creative color techniques and melts
Fades on tone
Exclusive Quadramine® Complex reconstructs each strand for guaranteed healthier-looking hair with every single service
Intermixable shades deliver endless creative options
Hair becomes brilliantly shiny
Refreshing notes of citrus and flowers deliver a delightful signature fragrance
Service Steps and Tips
For maximum vibrancy, prelighten hair to Level 9 prior to application. Follow prelightening guidelines to ensure you lift natural hair to the proper level to achieve optimal results.
Pre-service consultation: proper preparation of the hair is an essential step to success!
Apply Color Intensity LoveFest Collection shades to clean, dry hair, wearing gloves to avoid staining. Process for 20 minutes with or without heat.
Rinse thoroughly for several minutes (rinsing different shades separately).
Follow with Joico Color Endure Shampoo, K-PAK Cuticle Sealer, and finish with K-PAK Intense Hydrator. For optimal results, use with the Defy Damage ProSeries system.
Home Maintenance Steps
Have client wait 24-48 hours before shampooing
Recommend the proper Joico care products to protect your client’s hue
Recommend Instant Refresh (Dry Shampoo) to help stretch the time between shampoos
Recommend Joico Color Endure® Shampoo and Conditioner plus K-PAK® Color TherapyTM Luster Lock® Multi-Perfector Daily Shine & Protect Spray as color-saving daily regimen
Get the Color Intensity LoveFest Fact Sheet
“This technique is an all-out LoveFest! It combines color blocking and dipping with my new Color Intensity LoveFest shades—Aqua Flow and Limelight— for a boldly cool and creative look colorists and clients alike will adore.”
Free Lovefest swatch ring with purchase of two new shades
2 HOT NEW SHADES HIT THE MAINSTAGE
Take the color world’s brightest, boldest, most playful personality—Joico Brand Ambassador, Larisa Love— and headline her with fan-favorite Color Intensity, the ultimate semi-permanent formula. What do you get? Our lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly with your most imaginative looks.
Buy at a professional beauty supply store and upload photo of receipt or products in hand from your mobile device or other (“Proof of Purchase”), below to receive your free swatch ring. To be a valid entry, the products purchased must be any two (2) new Joico Color Intensity “LoveFest” Collection shades, which are “Limelight” and “Aqua Flow” (can be both the same shade or one of each). For entry to be valid the Form below must also be filled out in its entirety and submitted with image (“proof of purchase” as above) during the Promotion Period. The Promotion begins at 10:00 a.m. PST on May 1, 2019 and ends at 11:59:59 pm PST on August 31, 2019 (the “Promotion Period”). While supplies last. Restrictions Apply; CLICK HERE to see full Rules (Restrictions, Eligibility and Promotion Guidelines).