Celebrate Joico’s 50th Anniversary with BIG pro prizes and giveaways every single month throughout 2025.

From beauty hauls to scholarships, jet-setting education trips to – yes – an actual CAR, get ready to be spoiled with sweeps.

Decode the Joi giveaway banner with larisa love and wrapped car and $50,000

Imagine the feeling of winning $1,000 prize*, and then being able to hand-pick your favorite BFF/stylist/family member to receive the exact same windfall. It could happen to you – and them! – but only if you play the PAY THE JOI FORWARD SWEEPSTAKES.

*Payable via e-gift card

Enter today and we’ll choose 25 lucky winners to receive $1,000 in prizes (payable via e-giftcard)…each of whom will tap a second lucky person to win a matching prize.

We’re talking 50 winners total; and a whopping $50K in prizes!

pay the joi forward 50k

ENTER HERE to instantly decode the joi, and get full details of this once-in-a-lifetime opportunity!

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NO PURCHASE NECESSARY. Void where prohibited and outside US. Open only to licensed professionals who are legal residents of the 50 U.S. (+ DC) and 18 yrs+ (19 yrs+ in AL/NE, 21 yrs+ in MS) at entry. Runs Mar 1, 2025 (12:00am PT) through Mar 31, 2025 (11:59pm PT). To enter, go to http://joico.com/pro-giveaways/ and complete the entry form. Prize: $1,000 for winner and $1,000 for winner’s designated friend, payable as e-giftcard (ARV: $2,000). 25 prizes available. Odds of winning depend on number of entries received. For complete rules, prize info, and restrictions visit https://joico.com/contest-rules. Sponsor: Henkel Corporation acting through its Joico division.

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It’s going to be a BIG year! Are you ready for the next 50?

text: redefining healthy hair, since forever.