Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

Defy Damage

The Next Generation of Bond Building

defy damage product lineup

Introducing Defy Damage, a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.

80% less breakage

5X stronger hair

Maintains over 90% of color vibrancy

See results after the very first use

Leaves hair soft, shiny, and healthy-looking

Joico Blond Life Bottles

A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached.

K-PAK Family all bottles in hair care lin

Powerful reconstructive technology in a home care line, designed to help repair and strengthen hair precisely where—and when—it needs it.

K-PAK Color Therapy bottles

Having trouble keeping color vibrant and healthy-looking? Put it on lockdown, with formulas that help deeply lock in vibrancy and moisture.

Joico Colorful Shampoo, Conditioner, and Serum

Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps you true-to-hue.

Joico Beach Shake, Body Shake, and Hair shake bottles

Transformative texturizers that take you wherever you want to go, high or low. Combined with state-of-the-art ingredients that help protect your hair from damage.

JoiFull Family product bottles

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumizing Shampoo, Conditioner, and Styler.

restage hair product images

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.