defy damage consumer product bottles

Defy Damage

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

"Get the Hair Feels" Sweepstakes

When we say “Get The Hair Feels,” we’re not just talking about the warm-fuzzy feeling you experience when you’re having a good hair day. We mean actually, physically, tangibly getting the healthiest hair ever, with brand-new, breakthrough technology.

And here’s how you’re going to get it…

  • With Defy Damage, a radical, new collection of salon-to-home products that deliver a 360-degree shield of defense before – and after – chemical services.
  • With the chance to win a trip for 2 to Los Angeles* and the ultimate healthy hair transformation from Hollywood hair star and Joico Brand Ambassador, Larisa Love.
  • And, with the opportunity to score bucket-loads of our powerful, new products… enough to sweep you through a year* of gorgeously healthy hair.

 

Ready to see the technology come to life?
Ready to feel the magic of Defy Damage?
Ready to believe in the power of protection?

Jump on your favorite social-media sites between 4/1/19 and 5/30/19 and tell us why YOU want to win a trip for 2 to Los Angeles, and the ultimate hair transformation from Larisa Love*. Details here:

  • Join the Damage Defy revolution, win freebies, and get hot-off-the-press news!

Share with a friend for an extra chance to win*

How to enter:

Entry Via Website – You may enter the Sweepstakes online on Joico.com, via the Entry Form found above. In order to enter participants must fill out the online entry form, in its entirety, including all required fields, and clicking submit.

 

Entry Via Instagram – Log-in to or create your Instagram account. To Enter for a chance to win, the participant must do all of the following for the entry to be valid:

  1. Must post a comment on Joico’s designated Sweepstakes Entry Image post/s on the main @joico channel; the comment must explain why the entrant wants to win a hair transformation with Larisa Love
  2. Must follow @joico and tag a friend in their comment
  3. Must include the #defydamage #hairfeels hashtags in their comment

Participant may repost in their Instagram story and this will count as an added entry; for this added entry to be valid it must tag @joico and use the #defydamage #hairfeels hashtags.

 

Entry Via Facebook – Log-in to or create your Facebook account. To Enter for a chance to win, the participant must do all of the following for the entry to be valid:

  1. Must post a comment on any of Joico’s designated Sweepstakes Entry Image posts on the Joico Facebook page (during the promotion period these will be pinned to the top of the page); the comment must explain why the entrant wants to win a hair transformation with Larisa Love

Entrants are encouraged to tag friends and share, however this is not necessary or required to enter.

 

Entry Via YouTube – Log-in to or create your YouTube account. To Enter for a chance to win, the participant must do all of the following for the entry to be valid:

  1. Must post a comment on Joico’s designated Sweepstakes Entry Video post on the Joico YouTube channel; the comment must explain why the entrant wants to win a hair transformation with Larisa Love
  2. Must subscribe to Joico’s YouTube channel

Entrants are encouraged to tag friends and share, however this is not necessary or required to enter.

 

Entry Via Pinterest – Log-in to or create your Pinterest account. To Enter for a chance to win, the participant must do all of the following for the entry to be valid:

  1. Must post their favorite healthy hairstyle
  2. Pin must be tagged with #defydamage #hairfeels hashtags

 

Entry Via Twitter – Log-in to or create your Twitter account. To Enter for a chance to win, the participant must do all of the following for the entry to be valid:

  1. Must re-tweet Joico’s twitter designated Sweepstakes Entry Twitter post
  2. Must include their own comment in the same re-tweet of why the entrant wants to win a hair transformation with Larisa Love
  3. Re-tweet must be tagged with #defydamage #hairfeels hashtags

In order for your entries on social media to be valid, your related social media account/profile used to enter must be public and thus viewable by the Sponsor and its agents.

 

*Restrictions apply; see rules for full details.