To guard against thermal & UV damage
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Reviews & Awards
Now Let’s Use It
Directions: Apply small amount to damp hair prior to blow-drying and style as usual.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
I have natural 3 a/b curls. I wash or wet my hair every day and I’ve used tons of products trying to get shiny, soft, defined curls with no frizz. I love all Joico products but this entire Defy Damage line is terrific. The protective masque is everything.
I will be ordering The Defy Damaging Conditioner and after I use it, I will write my review!!! Thanks PATRICIA.
Have tried Joico K pak before,liked it,when I seen this new product out I bought the sample sizes to try,instantly loved it! Due to damage from over processing with color,it seemed to already help within a week,love the way it makes my hair feel. Going back to buy the bigger sizes