Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

Professional Lighteners Models


Base Breaker & Base Breaker Cool

Base Breaker Bottles

Why You'll Love It...

Ideal for “breaking the base” (softening contrasting regrowth) between blonding services

10-minute processing time

1 level of lift

Ammonia-free formula conditions and adds shine

Ideal for most hair types (on virgin hair)

Gentle enough to follow a bleach or other color service on the same day

Cool formula refines warm RPC (remaining pigment contribution)

What's New

Blonde Life Lightener Tube

Blonde Life Crème Lightener

When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

Discover Crème Lightener

Video Tutorial

Step-by-Step Tutorials

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Power Platinum Blonde

Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling tech...
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Sun Kissed Coastal Blonde

Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in l...

Color Formulas

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
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Julianne Hough: Redhead Back To Blonde Formula

When America’s sweetheart, Julianne Hough, took her trademark blonde hair into the red zone last year, tongues...
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Blonde Diffusion Meets Undermelt

Zoe Carpenter (ZoeQueenOfBlonde) fuses her signature Blonde Diffusion method with the Salon I-Deas Undermelt. ...
Sunshine Blonde20180207162837

Sunshine Blonde

Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes...
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