Behind the scenes with Jill and Jules…
“I took this babe to her ultimate baby-blonde self,” enthused Jill Buck
But this time was dramatically different when Defy Damage was added to the routine. “This is truly the next generation of bond-building for the hair,” raves Jill of the brand-new technology that starts with ProSeries 1 – Joico’s Bond-Protecting Color Optimizing Spray. This easy product begins the process of healthy-hair transformation by turning a salon chemical service into something strikingly different. With its easy spray-on application, Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes.
It’s completed with ProSeries 2 Bond-Strengthening Color Treatment, at the shampoo bowl, where those same breakthrough ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.
“The difference with Defy Damage is that it’s something we do before we even color the hair,” explains Jill. “To me, using the Pro Series Step 1, instantly gives the hair strength and protects hair bonds before I ever put the potentially damaging chemicals on. That’s huge…and nobody else is doing that.”