Introducing Ice-Edge: The Coolest Money-Piece Technique20210114094742

Introducing Ice-Edge: The Coolest Money-Piece Technique

Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challenge and create cool-as-ca...
Crystal-Lite: A Low-Maintenance “Platinum” Technique20210112093329

Crystal-Lite: A Low-Maintenance “Platinum” Technique

THE CRYSTAL-LITE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveImagine the glorious transformation to pure, icy-white blonde – with a l...
Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas20201221084327

Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas

THE PERFECT ROOT SHADOW MENUFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Thanks to her “secret menu” of blonde Root Shadows, Joico Celebri...
See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages20201217090446

See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages

THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a year since the last hairc...
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls20201208094755

Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls

LUSCIOUS! THE CARAMEL DRIZZLE TECHNIQUE Featuring Joico Global Brand Ambassador, Larisa Love Rich and warm and luxurious as can be…that’s the vibe beh...
The Ice-Blonde Technique That Delivers Blonde Envy20201109090545

The Ice-Blonde Technique That Delivers Blonde Envy

Like the mesmerizing chill of a shimmering glacier, Joico Global Brand Storyteller, Olivia Smalley’s Ice-Blonde technique is one of those can’t-look-a...
Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley20201015095536

Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley

If there’s one person who knows the value of well-placed, front-and-center blonde highlights, it’s Joico Global Brand Storyteller, Olivia Smalley, who...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201014091147

The Care-Taking Of Textured Hair: 10 Tricks To Try

Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair pro is going to dream up n...
Copy Gaga’s Out-Of-This World Hair From The VMA’s20200921085416

Copy Gaga’s Out-Of-This World Hair From The VMA’s

With nine different otherworldly coifs, statement-making fashion, multiple awards, and the song of the night, Lady Gaga’s appearance at the MTV’s Vide...
Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri20200818084317

Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri

 View this post on Instagram A post shared by Joico (@joico) on Jul 31, 2020 at 4:41pm PDTPhoto Credit @riawnaIt’s hard not to fall in love ...
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