Looking to tap into trendsetting blonde looks that take your clients from simply sunny to sizzling-hot?
Joico’s got the latest forecast for you -- with three transformational formulas designed for out-of-this-world, iconic results. Using the power of Blonde Life, SilverLight, and LumiShine, you can elevate those big-ticket blonding services with no reservations this summer.
Destination Dazzling: Where will YOUR blondes go?
HOTSPOT #1: MALIBU GLOW BLONDE
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love
Why it’s a sight to see:
“This sun-kissed beauty feels bright, natural, and golden – just like the sun would give you,”
says Larisa, whose formula delivers high-impact, dimensional results with a warm California vibe.
The Formula
- Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 5-30 Volume Blonde Life Coconut Oil Developer
- Formula 2 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 7NB with 5 Volume LumiShine Developer
- Formula 3 (Mid to Ends Gloss):Joico LumiShine Demi-Permanent Liquid Color 10NWB + 10PV with 5 Volume LumiShine Developer
BOMBSHELL TIP:
“When using SilverLight, do a scratch test to check the true lift. Charcoal lightener can look ready before it is, so leave it on an extra 5-10 minutes to let the gray tone filter through and reveal the real level.”
Passport to protection: Larisa sends these products on the road…
HydraSplash Shampoo and Conditioner:
“They replenish moisture, while keeping hair light, fresh, bouncy, and full of movement. Ideal for maintaining a healthy blonde between color services.”
Dream Blowout Glass:
“This is my finishing staple for instant smoothness and shine. It enhances the hair’s surface for a polished, glass-like finish without weight.”
Weekend Hair:
“Essential for creating effortless texture with natural movement; separation without stiffness. The hair looks and feels soft and lived-in rather than overstyled.”
HOTSPOT #2: SANTORINI SEA-PEARL BLONDE
Featuring Joico Brand Storyteller and Blonde Specialist, Olivia Thompson
Why it’s a sight to see:
“This look was inspired by the island of Santorini in the summer — the bright-white buildings, the blue water, the way the sun reflects off of everything. I wanted a blonde that felt cool and pearly, but still soft and wearable…just like hair that’s been living in the Mediterranean sun,” explains Olivia. “This cool blonde has softness and light reflection instead of looking gray or harsh; it reads bright from every angle.”
The Formula
- Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer.
- Formula 2 (Gloss): Joico Blonde Life Demi-Gloss Toners 10BV with 5 Volume Blonde Life Coconut Oil Developer.
BOMBSHELL TIP:
“Focus your brightest foils where the client actually sees their hair, especially the sides and mohawk. That’s what makes the blonde read bright day to day. And remember, when creating cool blondes, the lift matters just as much as the gloss. A clean canvas keeps the tone soft and pearly instead of heavy.”
Passport to protection: Olivia sends these products on the road…
Defy Damage In A Flash:
“I love it because it strengthens the hair in just 7 seconds. It’s fast, effective, and a non-negotiable step for keeping blonde hair healthy.”
Dream Blowout Glass:
“This gives the hair that smooth, glassy finish without weighing it down. Blonde hair looks polished and healthy.”
Weekend Hair:
Perfect for maintaining this look at home. It adds light texture, keeps hair fresh longer, and makes blonde hair feel effortless.”
HOTSPOT #3: CAPRI CHAMPAGNE BLONDE
Featuring Joico Brand Content Creator, Melissa Maloney
Why it’s a sight to see:
“If your client loves a soft, natural, lived-in look but is ready to go a little lighter for summer, this blonde is perfect; it has some subtle warmth and lots of reflection,” says Melissa. “The champagne tones really make the look stand out because you combine warmth with a violet reflection that makes it feel both bright and soft.”
The Formula
- Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer.
- Formula 2 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 6NB + 7NB with 5 Volume LumiShine Developer.
- Formula 3 (Gloss):Joico LumiShine Demi-Permanent Liquid Color 10PV with 5 Volume LumiShine Developer.
BOMBSHELL TIP:
“Use deep teases (starting low and pushing out about 50% of the density) to create a completely seamless blend. Even with more defined ribbons of color, everything will look natural and blended.”
Passport to protection: Melissa sends these products on the road…
HydraSplash Hydrating Shampoo and Conditioner: This duo bathes each blonde strand with lightweight but powerful hydration for a full 24 hours without weighing fine hair down. You’ll get instant detangling, flyaway and frizz reduction without heaviness.
Client Confidential: Share These Travel Hacks When Blonde Goes Global
Don’t forget a hat: Blonde hair can be fragile and susceptible to harsh UV rays.
Slather on the heat protectant: Defy Damage Protective Shield safeguards blonde hair from damaging heat and UV rays; pops easily into a beach bag; and can be used on wet or dry hair. (Try using it as a detangler after a swim.)
Forget the harsh hotel shampoos: Stock your beauty bag with Joico travel sizes, or decant your favorite Joico cleanser into a mini on-the-go bottle.
Air-dry blonde hair when possible: The less heat the better – especially when you’re in and out of a pool or ocean.
