The ABC’s of Toning: Root & Shadow Tap20200709092929

The ABC’s of Toning: Root & Shadow Tap

Root Shadows and Root Taps are a daily routine for Joico Celebrity Artist, Jill Buck, who doesn’t let a client out the door without this “icing on the...
Olivia Smalley’s Love Letter To Defy Damage…20200706090312

Olivia Smalley’s Love Letter To Defy Damage…

Dear Defy Damage ProSeries,I can’t believe we’ve been together for a full year! My life is better because you’re in my world; and I thought that it’s ...
Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine20200618130833

Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine

“Defy Damage ProSeries has been absolutely game-changing for me in the salon. Not only does it give my clients healthier hair; but as a stylist, Defy ...
“Secret-Menu” Hair Color From Jill Buck20200611101215

“Secret-Menu” Hair Color From Jill Buck

Jill’s going on the record with her delicious lineup of back-room blonde formulas – and you’re the first to get them! INGREDIENTS: LumiShine Demi-Perm...
This Is The Key To Protecting A Big, Blonde Refresh…20200311093757

This Is The Key To Protecting A Big, Blonde Refresh…

Defy Damage And Bombshell Blonde: A Perfect PairWhen the Defy Damage bond-protecting system burst on the scene exactly one glorious year ago, the task...
Shag & Undercut: How To Nail 2020’s Major Looks20200304175139

Shag & Undercut: How To Nail 2020’s Major Looks

THE MOD SHAGIt’s a cut with a history. And now it’s making history again with a very modern approach from Joico Global Artistic Director, Richard Mann...
Try This Foil-Stacking Technique To Create Seamless Highlights20200227070442

Try This Foil-Stacking Technique To Create Seamless Highlights

STACKED FOILYAGELooking to create absolutely seamless gradient highlights? Then it’s time to pivot from your classic foil maneuver and try Stacked Foi...
Step-By-Step Looks From Nine Zero One Salon Pros20191104103644

Step-By-Step Looks From Nine Zero One Salon Pros

Signature California BlondeThe Artist: Nine Zero One Salon owner, Nikki LeeThe Story: Cali Blondes are practically a calling card for one of LA’s most...
We’re Sharing Our Fans’ BEST Insta Looks & The Formulas20191031103549

We’re Sharing Our Fans’ BEST Insta Looks & The Formulas

 View this post on Instagram A post shared by Joico Color Intensity (@joicointensity) on Jul 24, 2019 at 5:35pm PDTFORMULASFormula By: @juan...
Behind The Scenes At A Hair Show: Richard Mannah Tells All20191015095921

Behind The Scenes At A Hair Show: Richard Mannah Tells All

The concept...“To me, editorial styling for a show means creating looks that could be seen on a professional model, celebrity, in a fashion magazine, ...
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