If cool, controlled color is what your clients are asking for this season, the new LumiShine Permanent Natural Blue Ash (NBA) Series is about to become your new go-to. Designed to tackle unwanted warmth while delivering the healthy-looking shine LumiShine is known for, these four new shades make it easier than ever to create modern brunettes and polished blondes that stay cool and refined.
Learn all about these new shades from Joico Technical Director Brandon Corbitt in this video where he dives deep into the new NBA series, breaking down exactly how these shades work, who they’re best suited for, and how to maximize their performance behind the chair.
Watch it, here:
Built for Today's Cool-Toned Trends
As clients continue to request cooler, moodier brunettes and glossy neutral-cool finishes, the NBA series delivers exactly what you need to deliver on current trends. Whether you’re creating a deep, dimensional brunette, neutralizing persistent warmth, or perfecting a brass-free blonde, these shades provide targeted control and trend-forward results.
Plus, they’re formulated with bond-building ArgiPlex™ Technology and the Quadramine® Complex, helping support hair strength while delivering the luminous shine LumiShine is known for.
