2 Perfect, Secret-Menu Root Taps For Luscious Red Hair20210118092809

2 Perfect, Secret-Menu Root Taps For Luscious Red Hair

SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfect depth at the crown of y...
Introducing Ice-Edge: The Coolest Money-Piece Technique20210114094742

Introducing Ice-Edge: The Coolest Money-Piece Technique

Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challenge and create cool-as-ca...
Crystal-Lite: A Low-Maintenance “Platinum” Technique20210112093329

Crystal-Lite: A Low-Maintenance “Platinum” Technique

THE CRYSTAL-LITE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveImagine the glorious transformation to pure, icy-white blonde – with a l...
Double Ash Prism Lights Technique20201230125325

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly bala...
Enter The Big Education Celebration Sweeps20201226060021

Enter The Big Education Celebration Sweeps

THE ULTIMATE HOLIDAY GIVEAWAY FOR OUR PRO HAIR STYLISTS!Want the gift that truly keeps on giving this holiday season? Enter Joico’s Big Education Cele...
Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas20201221084327

Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas

THE PERFECT ROOT SHADOW MENUFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Thanks to her “secret menu” of blonde Root Shadows, Joico Celebri...
See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages20201217090446

See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages

THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a year since the last hairc...
Here’s A Glorious Root Melt That Embraces Dark Grow-Out20201214093242

Here’s A Glorious Root Melt That Embraces Dark Grow-Out

ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair – but old, grown-out highl...
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls20201208094755

Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls

LUSCIOUS! THE CARAMEL DRIZZLE TECHNIQUE Featuring Joico Global Brand Ambassador, Larisa Love Rich and warm and luxurious as can be…that’s the vibe beh...
Need A Change For Fall? Try This Caramelized Technique20201202085044

Need A Change For Fall? Try This Caramelized Technique

THE FALL MONARCH TECHNIQUEFeaturing Joico Global Brand Storyteller, Olivia SmalleyInspired by the changing colors of the season, and the symbol of new...
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