From Spring’s super-snatched ponytails, the hottest new scarf tricks, and festival-worthy color and braids, clients will be looking to you to take their hair to the trend zone this season. With Joico’s performance-driven, targeted stylers, plus some really clever pro secrets, you’ll have all the tools you need to create looks that are both radiant AND relevant.
Three hot looks to nail right now….
TREND #1: THE SCARF-TIED TWIST
Featuring Joico Senior Global Artistic Director, Richard Mannah
The secret:
Scarves are sizzling-hot this season, but anyone who’s tried to tie one on has likely encountered instant slippage. Richard’s hack proves that creating a stable hairstyle underneath – a modified French twist and face-framing tendrils – gives you true staying power and the perfect base for your silky accessory.
The step-by-steps:
Prep hair with Weekend Hair.
Why: It provides refreshed texture and grip (no more scarf slippage!) along with shine.
Tease the fringe with a fine-tooth comb for lift, then gently add waves with a curling iron.
Pull hair back into a French twist/knot and secure with pins.
Apply Humidity Blocker to fringe area and front tendrils. Why: You’ll get light hold with a 24-hour invisible shine shield of frizz protection.
Fold scarf into a ribbon shape and place under the bottom of the knot, bringing ends up. Twist over the top and bring ends back down to tie underneath.
Watch it, here:
TREND #2: THE ELONGATED SNATCHED PONYTAIL
Featuring Joico Blonde Specialist and Brand Storyteller, Olivia Thompson
The secret:
Combining two stacked ponies, one on top of the other, gives the illusion of both length and volume, without making either work too hard.
The step-by-steps:
Prep hair with Dream Blowout Glass, then blow-dry smooth. Why: It delivers 72 hours of frizz-resistant finish plus beautiful shine.
Use Hold Hero to slick and define the part. Why: It becomes a “working” spray, gripping the hair without stickiness, and allowing Olivia to smooth and shape the ponytail as she goes. Plus, it holds through real life with 12 levels of control.
Create two ponytails: one low and one high; use Heat Hero before curling the layers. Why: Heat Hero delivers dry-spray thermal protection up to 450, along with plenty of shine.
Curl and tease each ponytail with Weekend Hair to build volume that conceals the lower pony. Why: Each spray builds more and more texture and grip, adding extra shine to complete the style.
Watch it, here:
TREND #3: ROSY CORAL FESTIVAL BRAIDS
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love
The secret:
Using playful Joico Color Intensity shades for a gorgeous melt elevates the fun of this spiky braided updo…perfect for festival season.
The formula:
Formula 1 (Root Retouch): Joico LumiShine YouthLock Permanent Color 7NNG with 20 Volume LumiShine Developer
Formula 2 (Lightener): Joico Blonde Life Lightening Powder with 5-20 Volume Blonde Life Coconut Oil Developer
Formula 3 (Pre-tone): Joico LumiShine Demi-Permanent Liquid Color 9PV with 5 Volume LumiShine Developer
Formula 4 (Overtone Shadow Root): Joico Color Intensity Semi-Permanent Color in Light Purple
Formula 5 (Overtone Mids to Ends): Joico Color Intensity Semi-Permanent Color in Soft Pink + Blush + Hot Pink
Hair Care: Joico Defy Damage Protective Shampoo and KBOND20 Power Masque
The styling hack:
After color is complete, twist hair into multiple small braids and fashion into a spiky updo. (Perfection is “knot” the goal, here!) Use Humidity Blocker to ensure the look stays frizz free throughout the day, and Power Spray for secure hold and plenty of shine.
Watch it, here:
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