Seaside Blonde20200818110557

Seaside Blonde

“when I first met Allie, I really considered her lifestyle, the condition of her hair, and her goals for going blonde. Considering how much hair she h...
Larisa Love Brings a Colorful Look to Life With Defy Damage…20200325100821

Larisa Love Brings a Colorful Look to Life With Defy Damage…

It’s hard to believe Defy Damage has only been in existence for a year…because Larisa Love hardly remembers a color service when she didn’t reach for ...
Painting The Canvas: Learn The Art Of Blonde20200312124252

Painting The Canvas: Learn The Art Of Blonde

The 4-Point Blonde with Joico Global Business Expert, Gina Bianca… View this post on Instagram A post shared by GINA BIANCA 🇺🇸 CT (@iamginab...
Blush Time! Try This Fun “Pink Lights” Technique20200312104814

Blush Time! Try This Fun “Pink Lights” Technique

The “Pink Lights” technique from Joico Celebrity Artist, Jill Buck, starts with Blonde Life Powder Lightener to create a clean, icy canvas; then turns...
Crème Soda Technique20200302162218

Crème Soda Technique

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. 100...
Gaga’s Pre SB54 Hair Show20200210161422

Gaga’s Pre SB54 Hair Show

 View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Feb 2, 2020 at 12:44pm PSTWIGGING OUT…There were wigs –...
Root Re-Touch with Lightener: Larisa’s “Rools”20200131094101

Root Re-Touch with Lightener: Larisa’s “Rools”

 View this post on Instagram A post shared by ⠀⠀⠀ ⠀ Larisa Love™ (@larisadoll) on Dec 18, 2019 at 8:41am PST1. Divide hair into 4 quadrants,...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Mushroom Shade Technique20191031124411

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
Roller Lights20191030155213

Roller Lights

Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® co...
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