Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckAnd that’s a major feat when you consider...
Get The EXACT How-to’s For Gaga’s Winning Grammy’s Look20190318114937

Get The EXACT How-to’s For Gaga’s Winning Grammy’s Look

THE VISION:“Inspired by the rockstar culture and Gaga’s character, “Ally,” from the hitremake, A Star Is Born, we opted for a lived-in look with lots ...
Power Platinum Blonde20190307115329

Power Platinum Blonde

Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling technique, and learn about the products that...
Carmel Contour20190204165723

Carmel Contour

Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...
Get Denis’s Hollywood Platinum Pearl Formula…20190122164519

Get Denis’s Hollywood Platinum Pearl Formula…

Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Learn This Colorful “Break The Rules” Look20190122162540

Learn This Colorful “Break The Rules” Look

FAST FACTS...THE ARCHITECT:Joico Educator, Melody SparrowTHE LOOK:“Break The Rules”THE GOAL:A feminine unicorn vibe in which the pastels pop “almost l...
Rosé All Day20180219163942

Rosé All Day

From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color Intensity. Follow my signature pastel melt...
Iridescent Dust20180219161216

Iridescent Dust

It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to create this iridescent dust look using ...
Crème D’Blonde20180215124706

Crème D’Blonde

Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crème D’Blonde Technique using Joi Color Sys...
Cream and Sugar20180212133813

Cream and Sugar

Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with Joico’s NEW Blonde Life Hyper High Lift P...
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