Gaga’s Pre SB54 Hair Show20200210161422

Gaga’s Pre SB54 Hair Show

 View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Feb 2, 2020 at 12:44pm PSTWIGGING OUT…There were wigs –...
Root Re-Touch with Lightener: Larisa’s “Rools”20200131094101

Root Re-Touch with Lightener: Larisa’s “Rools”

 View this post on Instagram A post shared by ⠀⠀⠀ ⠀ Larisa Love™ (@larisadoll) on Dec 18, 2019 at 8:41am PST1. Divide hair into 4 quadrants,...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Mushroom Shade Technique20191031124411

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
Roller Lights20191030155213

Roller Lights

Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® co...
Gray Away Overlay20190816094327

Gray Away Overlay

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color....
Lady Gaga Apollo Event How To20190815101346

Lady Gaga Apollo Event How To

The Event: A Night At The ApolloThe Back Story: Lady Gaga’s tribute concert celebrating Pride Week took place at this historic Harlem theater, which w...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the st...
Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckAnd that’s a major feat when you consider...
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