Honeycomb Blonde Curls20210401120413

Honeycomb Blonde Curls

“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test because, during our consultati...
Cardi B’s Bubble-Gum Pink Hair Popped At The Grammys20210319121303

Cardi B’s Bubble-Gum Pink Hair Popped At The Grammys

CARDI B GOES PINK FOR THE GRAMMYSFeaturing Celebrity Hair Pro, Tokyo Stylez…THE FORMULAPrep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color ...
Power Melt20210303095640

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
Platinum Rain20210211093939

Platinum Rain

“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I can count on Blonde Life L...
Double Ash Prism Lights Technique20201230125325

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly bala...
Here’s A Glorious Root Melt That Embraces Dark Grow-Out20201214093242

Here’s A Glorious Root Melt That Embraces Dark Grow-Out

ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair – but old, grown-out highl...
Fall Chestnut: The Perfect Technique For Textured Hair20201130095217

Fall Chestnut: The Perfect Technique For Textured Hair

Looking for a warm and wonderful way to take textured hair into the cool season? With glistening chestnut highlights dreamed up by Joico Celebrity Art...
Sparkle Lights: The Moneymaking Money Piece20201123093214

Sparkle Lights: The Moneymaking Money Piece

Everyone needs a little sparkle during the holidays. (Especially this year.) The new Money Piece technique from Joico Celebrity Artist, Jill Buck, of ...
Crescent Method20201111125037

Crescent Method

“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application time. This is a great technique for you t...
Bring Back Sunlit Warmth With These Brunette Highlights20201105101833

Bring Back Sunlit Warmth With These Brunette Highlights

As the last streaks of sunlight dapple through autumn leaves, let that warmth add a dazzling luminosity to hair, too, with Joico Global Brand Ambassad...
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