Blonde Life

Lightening & Brightening System

bonded by blonde logo

Imagine a world in which our differences bring us together. Where strong blondes are defined by that which makes us unique. A world that connects us as experts; and bonds us in beauty.

That’s the world of BLONDE LIFE: United in Spirit… distinctively gorgeous.

Blonde Life Demi Gloss

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.

Products

blonde life powder canister

THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE – NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you’re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you’ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.

*vs. other Joico lighteners
**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach

JOI & Benefits

The days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift & brilliant shine—in 60 minutes or less! (What’s not to love?)

Delivers up to 9+ levels of fast-acting lift!

BUILDS BONDS FOR STRONG BLONDES

Our fastest* way to lighten & brighten hair!

Strengthens hair, reducing breakage by over 54%* in just one treatment

A powerhouse formula, including Tamanu Oil and Monoi Oil

IDEAL WHEN…

You want to lift hair to new heights without sacrificing its shine or condition

Your client wants to find out if blondes really do have more fun

You want to create a healthy-looking blonde that feels nourished

You want to go blonde and build bonds, all in one lightening service

A powerhouse formula, including Tamanu Oil and Monoi Oil

Now Let’s Use It:

larisa holding heart symbol in front of mixing bowls

OFF-SCALP:

Mix to desired consistency (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Joico Developer of your choice.

ON-SCALP:

Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2oz of 10 (3%) or 20 (6%) Volume Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.

blonde life mixing logo

TIMING:

Process up to 60 minutes or until desired lift is achieved without heat.

POST-COLOR SERVICE:

Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.

DEFY DAMAGE® SERVICE:

For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.

Larisa’s Blonde Life Pro Tips

Client getting hair coloring
Pro Tip 1:Use the client’s temple as a “board” when foiling around the hairline for control and accuracy so the foils don’t slip
Client getting hair coloring
Pro Tip 2:For client comfort while processing, braid the hair outside of the foils away from the client’s face
Client getting hair coloring
Pro Tip 3:When creating a bold bright hero piece in the front use back-to-back “weave” partings
blonde life lightener canister

No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to master.

JOI & Benefits

Delivers up to 7+ Levels of Lift

BUILDS BONDS FOR STRONG BLONDES

Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair

For fearless, foil-free lightening and painting techniques

Soft clay texture stays put when lifting

Stays moist and does not transfer while processing

IDEAL WHEN…

Creating beautifully blended, natural-looking highlights (think: sun-kissed but better)

You want the freedom to apply freehand painting techniques

Your client wants a low-maintenance lived-in blonde look

You want a clay lightener that doesn’t sacrifice lift

Now Let’s Use It:

laura mixing color

DO NOT USE ON SCALP | FOR OFF SCALP APPLICATION ONLY:

Mix to desired consistency (1:1 or 1:2) with 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) of Joico developer.

TIMING:

Process up to 60 minutes or until desired level is achieved. Do not use heat.

POST-COLOR SERVICE:

Rinse hair thoroughly after processing. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as desired with your preferred Joico products.

DEFY DAMAGE® SERVICE:

For additional damage protection, apply Joico Defy Damage ProSeries 1 before your color service and Joico Defy Damage ProSeries 2 as a post-color service treatment.

blonde life creme lightener tube

Start the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest* crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.

* Vs other Joico crème lighteners.

JOI & Benefits:

BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application

Delivers up to 9+ levels of fast-acting lift!

BUILD BONDS FOR STRONG BLONDES

Reduces breakage by 77% in one application*

Designed for on-/off- scalp application & easy rinsing

Strengthens hair, making it 4x more resistant to breakage*

IDEAL WHEN…

You want up to 9+ levels of lift with less fear of damage**

You want to go blonde quickly while maintaining healthy-looking hair

You want the freedom to create off-the-scalp, freehand balayage and ombré looks

You want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity

You want blonde hair that is shiny and lustrous

You want to help protect* strands for double-processed blondes

You want a versatile formula for unlimited color techniques, including sombré and babylights

*Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque ** vs other Joico crème lighteners

Now Let’s Use It:

stylist applying color

ON-SCALP APPLICATION

Mix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.

DO NOT use 30 Volume (9%) and 40 Volume (12%) developers for on-scalp mixtures.

OFF-SCALP APPLICATION

Mix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.

TIMING:

Process up to 60 minutes or until desired result is achieved. No heat – room temperature only

POST-COLOR SERVICE:

Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.

DEFY DAMAGE SERVICE:

For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.

blonde life quicktone boxes

5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.

blonde life developer bottles and coconuts

Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated.

JOI & Benefits:

Our creamy, Coconut Oil-enriched Blonde Life Developers - in 5, 20, and 40 Volume - work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.

Formulated with Coconut Oil to help hair feel hydrated

Helps hair look smooth and feel soft

Easy-to-mix, creamy and spreadable consistency

Our powerhouse formula, including Tamanu and Monoi Oil

IDEAL WHEN…

You want to add a splash of coconut oil to your color service

You want a “do-more” developer

Available in three 32oz sizes:

5 Volume (1.5%)

20 Volume (6%)

40 Volume (12%)

Stylist Testimonials

Color Formulas

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Beautiful model with lavender and blush pink hair

2 Stunning Color Looks That Will Really Impress Your Clients

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Love Dip Hair Color Formula Step 19

Let’s Talk About Larisa Love’s “Love Dip” Technique

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Larisa Love with hair clients at event

Larisa Love’s Blooming Summer Looks

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Emma Roberts with Blonde Hair

Get Emma Roberts’ Brand New Boho Blonde

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