Blonde Life

Blonde Life Full product group

Lightening & Brightening System

We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE: a lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition. Our Brightening Shampoo, Conditioner, Masque and Lightening Powder–created with strand-strengthening*** bond-building Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.

Blonde Life Model

Let's Look Inside...

Going bombshell blonde no longer means sacrificing healthy-looking hair.

Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.

Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.

Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Proven to keep blondes bright and on-tone for up to 8 weeks*

9 out of 10 stylists agree, after one use, blondes are: BRIGHTER • SOFTER • SHINIER • MORE HYDRATED

Get the Blonde Life Fact Sheet

*When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.

What's New

Blonde Life Lightener Tube

Blonde Life Crème Lightener

When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

Discover Crème Lightener

Products

Blonde Life Lightener Tub

Full-Service Blonding... from Salon to Home

If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils…without foils… Blonde Life Lightening Powder gets you blonde safely and in a flash.

Lightening Powder Fact Sheet
Blonde Life Hyper High Lift Color Tube

The power to go pale without bleach

Deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly
nail dreamy blonde looks.

Why You'll Love It...

Maximum-lift-plus deposit* without bleach

The ultimate timesaver, delivering up to 5 levels of lift to natural hair with one-step lightening and toning

Champagne and Pearl shades feature an ash/ash-violet background to counteract unwanted warmth while lifting

Clear Booster bumps up lift without tonal deposit, allowing you to customize every service

Seals in intense hydration, softness, and nourishing conditioners until your next color service**

Hyper High Lift Fact Sheet

Video Tutorials Playlist

Step-by-Step Tutorials

Power Platinum Blonde20190307115329

Power Platinum Blonde

Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling tech...
Crème D’Blonde20180215124706

Crème D’Blonde

Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crèm...
Cream and Sugar20180212133813

Cream and Sugar

Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with J...
Platinum Pearl20180208135453

Platinum Pearl

Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfect...

Color Formulas

Julianne Hough: Redhead Back To Blonde Formula20190118150338

Julianne Hough: Redhead Back To Blonde Formula

When America’s sweetheart, Julianne Hough, took her trademark blonde hair into the red zone last year, tongues...
Carmel Honey Balayage20180306164801

Carmel Honey Balayage

Celebrity colorist Denis De Souza is going to tempt you to indulge…in a delicious new dimensional Balayage tec...
Blonde Diffusion Meets Undermelt20180215134556

Blonde Diffusion Meets Undermelt

Zoe Carpenter (ZoeQueenOfBlonde) fuses her signature Blonde Diffusion method with the Salon I-Deas Undermelt. ...
Sunshine Blonde20180207162837

Sunshine Blonde

Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes...
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Get Blonde Life Conversion/Swatch Charts, Fact Sheets, and more