Permanent Crème Color

LumiShine Permanent Creme Color Tube

Color So Brilliant, It Instantly Restrengthens Hair With Up To Twice The Shine.

LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Delivers up to 2X the shine*

Reduced breakage** and 100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

* vs. untreated damaged hair

** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo

*** vs. haircolor without ArgiPlex

**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.

What's New

LumiShine Powehouse Reds

A stunning range of fierce tones—that stay true to tone, resisting the fading effects of everyday aggressors—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.

Shade Collections

lumishine warm series line bottle and boxes

LumiShine Nude Glow

Take natural up a notch with this trend-worthy line of modern tones.

Video Tutorials

Step-by-Step Tutorials

Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Ribbon Lights20170208111029

Ribbon Lights

This Ribbon Lights Technique is a combo of LumiShine's Natural Red Gold Series infused with subtle highlights ...
Champagne Ice Blonde20160408103737

Champagne Ice Blonde

Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color witho...
Royal Brunette20160306153545

Royal Brunette

Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color witho...

Color Formulas

Singer Jewel Has a New Look That Saves Time and Damage20190610135222

Singer Jewel Has a New Look That Saves Time and Damage

 View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
Tawny Babylights20190307111358

Tawny Babylights

A scattering of sunny highlights can enliven your look. Keep things sophisticated, not streaky, by making sure...
Sunset Sombre20190307110112

Sunset Sombre

Warm, sunny Sombre through gorgeous, long layers....
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