LumiShine
Permanent Crème Color

Color So Brilliant, It Instantly Restrengthens Hair
With Up To Twice The Shine.

LumiShine Permanent Creme Color Tube

LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Delivers up to 2X the shine*

Reduced breakage** and 100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

* vs. untreated damaged hair

** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo

*** vs. haircolor without ArgiPlex

**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Fresh Fragrance technology, a combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.

Awards

award winner badge
BehindTheChair.com
Stylist Choice Awards 2016 winner for Favorite New Color Line
Beauty Launchpad Magazine
Readers Choice Awards 2018 winner for Best Fashion Color

What's New

Lumishine 10 color bottle

LumiShine LUMI10

Time is money—make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine.*

*vs. untreated damaged hair

Shade Collections

lumishine warm series line bottle and boxes

LumiShine Powerhouse Reds

A stunning range of fierce tones—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.

LumiShine Youthlock bottle and mixing bowl

LumiShine Youthlock

100% Gray Coverage in 20 RADIANT SHADE Unlock hair’s youth potential with NEW LumiShine®YouthLock.

Joico LumiShine Ash Ash bottles

LumiShine Ash Ash Series

A cool palette of seven gorgeous shades specially formulated to neutralize unwanted warm tones.

Step-by-Step Tutorials

Double Ash Prism Lights Technique20201230125325
Women smiling with brunette hair

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Seri...
Fire Red Quick Melt20190507115636
Fire Red Melt Technique Model After

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Ribbon Lights20170208111029
Ribbon-Lights hair color technique model after

Ribbon Lights

This Ribbon Lights Technique is a combo of LumiShine's Natural Red Gold Series infused with subtle highlights ...
Champagne Ice Blonde20160408103737
Champagne Ice Blonde hair color technique model after

Champagne Ice Blonde

Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color witho...

Color Formulas

2 Stunning Color Looks That Will Really Impress Your Clients20190719105557
Beautiful model with lavender and blush pink hair

2 Stunning Color Looks That Will Really Impress Your Clients

FORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blonde Life Powder Lightener + 20 Volume Lumi...
Larisa Love’s Multi-Dimensional Red Masterpiece20190718110501
female model red hair

Larisa Love’s Multi-Dimensional Red Masterpiece

Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Br...
Singer Jewel Has a New Look That Saves Time and Damage20190610135222
Singer Jewel's taking picture of new hair in mirror

Singer Jewel Has a New Look That Saves Time and Damage

 View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937
pick me up hair color technique final look

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...

Instagram Love

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