LumiShine
Permanent Crème Color
Color So Brilliant, It Instantly Restrengthens Hair With Up To Twice The Shine.
LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
Delivers up to 2X the shine*
Reduced breakage** and 100% replenished and restrengthened hair***
Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
* vs. untreated damaged hair
** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner
LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…
IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.
ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.
IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
What's New
LumiShine Powehouse Reds
A stunning range of fierce tones—that stay true to tone, resisting the fading effects of everyday aggressors—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.
Shade Collections
LumiShine Nude Glow
Take natural up a notch with this trend-worthy line of modern tones.
Video Tutorials
-
LumiShine by Joico: Hair Color Pro-Tutorial
Introducing Joico LumiShine: Color so brilliant, it instantly restrengthens hair with up to twice the shine.
Learn everything on how to use the Joico LumiShine Color line:
Chapter 1 – Introducing Joico LumiShine (0:00)
Chapter 2 – Joico LumiShine: 3 Steps to Brilliant Color (3:47)
Learn to formulate gorgeous color every time with our easy 3-step approach.
Chapter 3 – Joico LumiShine: Brunette Hair Color ProTutorial (8:24)
It’s brunette’s time to shine. Play now to learn how to create dazzling, multi-dimensional brunettes using LumiShine.
Chapter 4 – Joico LumiShine: Blonde Hair Color ProTutorial (11:25)
Blondes always have more fun. Play now to learn how to make blondes even more brilliant with LumiShine.
Chapter 5 – Joico LumiShine: Red Hair Color ProTutorial (13:57)
Play now to learn how to create sizzling red perfection with LumiShine.
Chapter 6 – Get Glossy with Joico LumiShine Demi-Liquid Color (16:23)
Learn how to use LumiShine Demi-Liquids to create shining new services and profits. -
Brunette Caramel Highlights - Easy Hair Color Tutorial
Joico Lumishine Caramelt Hair Color Technique with Celebrity Colorist Denis De Souza. Get Glossy with this new Shine Now education tutorial series.
It’s finally brunette’s time to shine, thanks to this effortless technique for that lit-from within glow our mahogany-tressed sisters dream of but rarely get. The dream come true: caramel highlights that glimmer with every move; sun-kissed ends that look beach-made (not bleach-made!)… soft, natural transitions that are never harsh or dated.
Download the full technique: http://www.joico.com/joico-products/haircolor/lumishine/ -
Joico LumiShine: Red Hair Color ProTutorial
Play now to learn how to create sizzling red perfection with LumiShine.
Discover more: http://www.joico.com/joico-products/haircolor/lumishine/ -
Joico LumiShine: Blonde Hair Color ProTutorial
Blondes always have more fun. Play now to learn how to make blondes even more brilliant with LumiShine.
Discover more: http://www.joico.com/joico-products/haircolor/lumishine/ -
Joico LumiShine: Brunette Hair Color ProTutorial
It’s brunette’s time to shine. Play now to learn how to create dazzling, multi-dimensional brunettes using LumiShine.
Discover more: http://www.joico.com/joico-products/haircolor/lumishine/ -
Blonde Easy Highlighting Tutorial - Honeycombed Technique
Make beautiful blondes even more brilliant with this simple, moneymaking technique that crowns a multidimensional blonde base with a stunning, face-illuminating halo of brightness. -
Ronze Haircolor Tutorial
Heard about the hot, new look that’s upstaging auburn and taking the red carpet by storm? It’s dubbed “Ronze”…the glorious color you get when you mingle a classic redhead with the richest bronze-y brunette around; and Hollywood colorist, Denis De Souza’s bringing the breakthrough formula to you in a demo that’s going to fill up your books this season. Using Joico’s brand-new, foolproof LumiShine line, this celebrity superstar takes you step by step through the how-to’s in just minutes. -
LumiShine haircolor: Gray Coverage
Covering grey can be one of the trickiest hair color tasks in your repertoire. Getting those wiry strands to blend with an existing shade…masking roots in a way that softens their regrowth…achieving color that’s natural and believable. Not such an easy task. Until today. Thanks to our brand-new LumiShine line, covering grey no longer involves guesswork or those wait-and-see moments: With Argiplex technology, patented conditioners actually strengthen hair from the inside out, leaving each strand fortified, healthy, and glossy beyond belief. And those greys? Nowhere to be found.
In Joico’s latest how-to video, celebrity colorist and LumiShine mega-fan Denis De Souza shows you just how easy it is to match, blend, color, and banish those pesky greys with an expert hand every single time.
For More Information on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/ -
Bronde Beach Glow Technique by Denis De Souza
Love that caramel-y Jennifer Lopez glow? Color master Denis De Souza’s crazy for it, too, and he’s bringing you the secret to creating this extraordinary look using Joico’s healthy LumiShine line. Watch as the beautiful, beachy look comes to life.
More on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/
Step-by-Step Tutorials
Fire Red Quick Melt20190507115636
Fire Red Quick Melt
This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Ribbon Lights20170208111029
Ribbon Lights
This Ribbon Lights Technique is a combo of LumiShine's Natural Red Gold Series infused with subtle highlights ...
Champagne Ice Blonde20160408103737
Champagne Ice Blonde
Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color witho...
Royal Brunette20160306153545
Royal Brunette
Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color witho...
Color Formulas
Singer Jewel Has a New Look That Saves Time and Damage20190610135222
Singer Jewel Has a New Look That Saves Time and Damage
View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
Tawny Babylights20190307111358
Tawny Babylights
A scattering of sunny highlights can enliven your look. Keep things sophisticated, not streaky, by making sure...
Sunset Sombre20190307110112
Load more