Permanent Crème Color

Color So Brilliant, It Instantly Restrengthens Hair
With Up To Twice The Shine.

LumiShine Permanent Creme Color Tube

LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Delivers up to 2X the shine*

Reduced breakage** and 100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

* vs. untreated damaged hair

** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo

*** vs. haircolor without ArgiPlex

**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.


Stylist Choice Awards 2016 winner for Favorite New Color Line
Beauty Launchpad Magazine
Readers Choice Awards 2018 winner for Best Fashion Color

What's New

Lumishine 10 color bottle

LumiShine LUMI10

Time is money—make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine.*

*vs. untreated damaged hair

Shade Collections

lumishine warm series line bottle and boxes

LumiShine Nude Glow

Take natural up a notch with this trend-worthy line of modern tones that provide the ultimate flexibility across all three color categories.

LumiShine Powerhouse Reds

A stunning range of fierce tones—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.

LumiShine Youthlock bottle and mixing bowl

LumiShine Youthlock

100% Gray Coverage in 20 RADIANT SHADE Unlock hair’s youth potential with NEW LumiShine®YouthLock.

Joico LumiShine Ash Ash bottles

LumiShine Ash Ash Series

A cool palette of seven gorgeous shades specially formulated to neutralize unwanted warm tones.

Video Tutorials

Step-by-Step Tutorials

Double Ash Prism Lights Technique20201230125325

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Seri...
Crème Soda Technique20200302162218

Crème Soda Technique

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first col...
Gray Away Overlay20190816094327

Gray Away Overlay

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème co...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...

Color Formulas

3 Stunning Color Looks That Will Really Impress Your Clients20190719105557

3 Stunning Color Looks That Will Really Impress Your Clients

Larisa Love - LumiShineNude Glow TechniqueFORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blo...
Larisa Love’s Multi-Dimensional Red Masterpiece20190718110501

Larisa Love’s Multi-Dimensional Red Masterpiece

Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Br...
Singer Jewel Has a New Look That Saves Time and Damage20190610135222

Singer Jewel Has a New Look That Saves Time and Damage

 View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
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