LumiShine
Permanent Crème Color
Color So Brilliant, It Instantly Restrengthens Hair With Up To Twice The Shine.
LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
Delivers up to 2X the shine*
Reduced breakage** and 100% replenished and restrengthened hair***
Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
* vs. untreated damaged hair
** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner
LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…
IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.
ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.
IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
What's New
LumiShine YouthLock
100% Gray Coverage in 13 RADIANT SHADE Unlock hair’s youth potential with NEW LumiShine®YouthLock, Joico’s first collagen-infused permanent crème color. Resistant gray gets our mostgleaming and gorgeous coverage
Shade Collections
LumiShine Nude Glow
Take natural up a notch with this trend-worthy line of modern tones.
LumiShine Powehouse Reds
A stunning range of fierce tones—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.
Video Tutorials
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Create The Most Powerful Red-Hair Color: Step-By-Step
Vibrant, fiery, dimensional reds are sizzling hot; and celebrity colorist, Rick Henry, of LA’s famed Nine Zero One Salon has the answer for keeping the look radiant and fade-proof: LumiShine PowerHouse Red collection paired with Joico’s new Defy Damage Pro Series. With unparalleled staying power and twice the shine, this line of hot hues gives Henry the power to create a multi-dimensional look that weaves deep to rich-red coppers in one stunning technique. Get the formula, the step-by-step technique, and watch as Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. It’s the ultimate one-two punch for creating blazing, beautiful reds that stay true to hue.
Discover LumiShine Color: https://www.joico.com/pro-color/lumishine-permanent/
Discover Defy Damage ProSeries: https://www.joico.com/pro-care/defy-damage-pro-series/ -
Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
Like the universally-flattering shades so popular in today's hottest makeup
palettes, Nude Glow mingles tones of sand, sable, beachy-bronze, and beyond
to create utterly believable color and the healthiest hair imaginable. And Joico
Brand Ambassador, Larisa Love, takes this natural look to new heights with a
luminous, dimensional look that delivers lit-from-within radiance using
LumiShine's Natural Warm Series. Learn how this multi-dimensional face-framing
technique uses shadow, light, and shine to create gorgeous, glowing hair that's
instantly 5X stronger, super-soft, and luscious looking. Love's easy step-by-step
demo and no-fail formulas will make you a natural in no time.
Unleash your creativity with LumiShine's Natural Warm Series: https://www.joico.com/joico-products/haircolor/lumishine/
13 NEW Shades:
5 New Permanent Shades
5 New DD Demi-Permanent Crème Shades
3 New Demi-Permanent Liquid Shades -
Balayage Refresh In 30 Minutes-Larisa Love’s Pick-Me-Up Technique
A 30-minute highlighting technique that saves time for stylists and clients. Try Larisa Love’s inventive “Pick-Me-Up Technique. “This is an incredibly universal technique that’s perfect for a variety of hair types …those who want face-framing highlights, an allover sun-kissed look, or even people who want to freshen up their grown-out color,” raves Joico’s Brand Ambassador of her transformative technique – a versatile, low-maintenance look that refreshes hair color in a flash and brings balayage back to its former glory. Using the magic of LumiShine for hair that’s 5X stronger, shiny, and super-soft, Love quickly and easily revives the drama of highlighted hair. -
How to get all-over summer babylights + foilyaged ends Step-by-step
Most blonde clients coming in the salon want to go brighter and blonder especially for summer. Join Joicos' celebrity colorist Denis De Souza as he shares with you how he achieves a dreamy sun-kissed golden glow with his signature NEW Ray of Light Technique. This perfect combination of all-over babylights, foilyaged ends and illuminating LumiShine color will keep clients glowing all year long. When combined, these classic highlighting techniques will produce a subtle yet stunning result that is thoroughly modern. LumiShine color is fantastic for toning and blonding, or anytime your client is going lighter and you are worried their hair might be compromised. LumiShine instantly restrengthens hair and reduces breakage, delivering healthy-looking, long-lasting color results with up to 2x more shine!
Discover more about LumiShine and get more step-by-steps, here: https://www.joico.com/joico-products/haircolor/lumishine/ -
Beige Blonde Color Correction with LumiShine
Blonde is a complex creature. It can be gold…honey…platinum…and, sometimes, a clever combo of all of them. So when our Global Artistic Team Member, Mark Mileti, is faced with a blonde color correction, he skips traditional two-tone looks with lightener; and instead, uses five different formulas from Joico's LumiShine Color Collection to create the most stunning, multidimensional beige-blonde hair color.
MORE ON LUMISHINE HAIRCOLOR: http://www.joico.com/joico-products/haircolor/lumishine/
SUBSCRIBE TO OUR YOUTUBE: https://www.youtube.com/user/JoicoHairVideos
FOLLOW US ON INSTAGRAM: https://www.instagram.com/joico/ -
Natural Red Haircolor Highlights Technique with LumiShine
Joico Global Artistic Team Member, Mark Mileti has advice for redheads: Wear bold, ginger hair color that enters the room with you, not before you. How? By watching his brand-new Ribbon Lights Technique video, a combo of LumiShine's Natural Red Gold Series infused with subtle highlights that add incredible dimension to fiery hair. Delivering the shine and lasting through 30 full shampoos, this LumiShine creation is a stunning sunset on the hair color horizon.
More on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/
More on Creme Lightener: http://www.joico.com/joico-products/haircolor/lighteners/ -
Blonde Pearl-fection Technique with LumiShine
The ideal pearl is composed of crystalline minerals deposited in beautiful, concentric layers to form one perfect, iridescent gemstone; and celebrity colorist, Denis De Souza's newest summer technique -- Blonde Pearl-Fection -- is created in much the same way. By strategically layering a shimmering trifecta of LumiShine developer, Blonde Life Lightening Powder, and Joico Free Play, Denis unveils a sun-kissed, healthy, dimensional blonde that's about as precious as you can get. Just watch…
More on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/
More on Blonde Life Lightener and Free Play Clay Lightener: http://www.joico.com/joico-products/haircolor/lighteners/ -
Ashy Brunette Highlights - LumiShine Haircolor Technique
We're giving brunettes the royal treatment...
When celebrity colorist, Denis De Souza, wants to kick the brass out of dark hair, he turns to our new LumiShine Blue Ash series, a collection of permanent crème colors that pull those not-so-sweet orange tones out in minutes. With the right product in hand (and hair), creating this lush look--we call it "Royal Brunette"--is extraordinarily easy. Watch it happen.
More on LumiShine Blue Ash: http://www.joico.com/joico-products/haircolor/lumishine/ -
Cool Blonde Highlights- Champagne Ice Blonde Technique
Super-cool doesn't begin to describe it. Our brand-new LumiShine Blue Ash series--a line specifically designed to leave brassy strands in the past--debuts with a smoking-hot collection of permanent créme colors that give those unwanted orange-y undertones the big chill. Watch superstar colorist Denis De Souza put Blue Ash to work with his exclusive Champagne Ice Blonde Technique; a lustrous new look that leaves hair stronger, shinier, and deliciously cool. As they say: Where there's smoke....
More on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/ -
Perfect Blonde Hair Highlights Tutorial with LumiShine
Every blonde wants healthy, glossy hair for summer. It makes their eyes pop and their skin glow. Want to throw a little Southern California into your blonde locks? Watch the latest scorching hot video with celebrity colorist Denis De Souza's. Part of the summer bloding series- get a complete step-by-step lesson that shows you how to turn everyday honey hair into a glistening masterpiece using Joico's groundbreaking LumiShine line.
LEARN MORE ABOUT LUMISHINE: http://www.joico.com/joico-products/haircolor/lumishine/ -
Bronde Beach Glow Technique by Denis De Souza
Love that caramel-y Jennifer Lopez glow? Color master Denis De Souza’s crazy for it, too, and he’s bringing you the secret to creating this extraordinary look using Joico’s healthy LumiShine line. Watch as the beautiful, beachy look comes to life.
More on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/ -
LumiShine haircolor: Gray Coverage
Covering grey can be one of the trickiest hair color tasks in your repertoire. Getting those wiry strands to blend with an existing shade…masking roots in a way that softens their regrowth…achieving color that’s natural and believable. Not such an easy task. Until today. Thanks to our brand-new LumiShine line, covering grey no longer involves guesswork or those wait-and-see moments: With Argiplex technology, patented conditioners actually strengthen hair from the inside out, leaving each strand fortified, healthy, and glossy beyond belief. And those greys? Nowhere to be found.
In Joico’s latest how-to video, celebrity colorist and LumiShine mega-fan Denis De Souza shows you just how easy it is to match, blend, color, and banish those pesky greys with an expert hand every single time.
For More Information on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/ -
Ronze Haircolor Tutorial
Heard about the hot, new look that’s upstaging auburn and taking the red carpet by storm? It’s dubbed “Ronze”…the glorious color you get when you mingle a classic redhead with the richest bronze-y brunette around; and Hollywood colorist, Denis De Souza’s bringing the breakthrough formula to you in a demo that’s going to fill up your books this season. Using Joico’s brand-new, foolproof LumiShine line, this celebrity superstar takes you step by step through the how-to’s in just minutes. -
Blonde Easy Highlighting Tutorial - Honeycombed Technique
Make beautiful blondes even more brilliant with this simple, moneymaking technique that crowns a multidimensional blonde base with a stunning, face-illuminating halo of brightness. -
Joico LumiShine: Brunette Hair Color ProTutorial
It’s brunette’s time to shine. Play now to learn how to create dazzling, multi-dimensional brunettes using LumiShine.
Discover more: http://www.joico.com/joico-products/haircolor/lumishine/
Step-by-Step Tutorials
Gray Away Overlay20190816094327
Gray Away Overlay
Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème co...
Fire Red Quick Melt20190507115636
Fire Red Quick Melt
This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Ribbon Lights20170208111029
Ribbon Lights
This Ribbon Lights Technique is a combo of LumiShine's Natural Red Gold Series infused with subtle highlights ...
Champagne Ice Blonde20160408103737
Champagne Ice Blonde
Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color witho...
Color Formulas
3 Stunning Color Looks That Will Really Impress Your Clients20190719105557
3 Stunning Color Looks That Will Really Impress Your Clients
Larisa Love - LumiShineNude Glow TechniqueFORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blo...
Larisa Love’s Multi-Dimensional Red Masterpiece20190718110501
Larisa Love’s Multi-Dimensional Red Masterpiece
Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Br...
Singer Jewel Has a New Look That Saves Time and Damage20190610135222
Singer Jewel Has a New Look That Saves Time and Damage
View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
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