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Ash Ash Series

Joico LumiShine Ash Ash bottles

Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex™ Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.

Why You'll Love It...

Permanent Crème Color

Delivers up to 2X the shine*

Reduced breakage** and 100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Delivers color longevity and vibrancy

Lower-ammonia formula***** delivers healthylooking results

Demi-Permanent Liquid Color

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses

Color wheel

The Ash Ash Series falls directly across from red/red-orange shades on the Color Wheel, making them ideal to neutralize unwanted warmth when lifting, or for use on faded, brassy shades.

*vs. untreated damaged hair
**Combing breakage on damaged hair; with K-PAK® Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
***vs. haircolor without ArgiPlex
****When followed with K-PAK Color Therapy Shampoo and Conditioner
***** vs. Vero K-PAK Color

Now Let's Use It...

Ash Ash Permanent Crème

4AA

5AA

Hair color swatch

6AA

Hair color swatch

7AA

Keep brassiness at bay—plus experience healthy-looking and shiny results—with our NEW ultra-cool LumiShine Ash Ash Series.

You want to neutralize warm tones

You want to create cool, ash-based color creations

You want to help protect hair and reduce breakage**

Joicp LumiShine hair dye in mixing bowl

Timing & Mixing Instructions

MIXING
LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer).

HOW TO CREATE COOL-TONED GRAY COVERAGE
The Ash Ash Series is not intended to cover gray. The shades should be mixed with Natural when used on hair that is over 25% gray. Mix the Ash Ash shade with a Natural shade at the same level as your target Ash Ash shade.

TIMING
10 Volume (3%) + LumiShine Permanent Crème Color
  35 to 45 minutes – do not use heat.
20 Volume (6%) + LumiShine Permanent Crème Color 35 to 45 minutes – do not use heat.
30 Volume (9%) + LumiShine Permanent Crème Color 35 to 45 minutes – do not use heat.
40 Volume (12%) + LumiShine Permanent Crème Color 35 to 45 minutes- do not use heat

Ash Ash Demi-Permanent Liquid

Hair color swatch

5AA

Hair color swatch

6AA

Hair color swatch

8AA

Keep brassiness at bay with these benefits:

Neutralize warm tones

Cool ash-based color creations

A gentle formula

Refresh, gloss, or tone

Joico LumiShine Ash Ash bottles

Timing & Mixing Instructions

MIXING
Mix 1:1 (equal parts color and Volume 5 LumiShine Developer). Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well. Process up to 35 minutes depending on desired outcome; at room temperature or with heat.

TIMING
Developer:
5 Volume (1.5%) + LumiShine Demi-Permanent Crème & Liquid Color
Levels of Lift: No lift. Deposit only.
Processing Time: 5 to 35 minutes depending on desired result. Process at room temperature or with heat.

Prism Lights Step-by-Step

Women smiling with brunette hair

Formula and Step-By-Step using LumiShine Ash Ash Series

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones. Watch Joico Brand Ambassador, Larisa Love, bring the collection to life with her new Ash-Ash “Prism Lights” technique – a subtle shade upgrade that oozes cool sophistication.

Prism Lights Video Tutorial

Get LumiShine Ash Ash Series Fact Sheet