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Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

Awards

award winner badge
BehindTheChair.com
Stylist Choice Awards 2016 winner for Favorite New Color Line
Beauty Launchpad Magazine
Readers Choice Awards 2018 winner for Best Fashion Color

Shade Collections

lumishine demi liquid bottles

New DEMI LIQUID SHADES

LumiShine’s new Demi-Permanent Liquid shades are designed to round out your must-have collection.

Joico LumiShine Ash Ash bottles

Lumishine Ash Ash Series

Show brass who’s boss — a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades.

lumishine warm series line bottle and boxes

PowerHouse Reds

A stunning range of fierce tones— shiny, healthy-looking, fade-resistant color.

New Gold

LumiShine Demi-Permanent Liquid Extension 7G shade

7G / 7.3

LumiShine Demi-Permanent Liquid Extension 9G shade

9G / 9.3

New Warm Copper

LumiShine Demi-Permanent Liquid Extension 5WC shade

5WC / 5.774

LumiShine Demi-Permanent Liquid Extension 6WC shade

6WC / 6.774

LumiShine Demi-Permanent Liquid Extension 7WC shade

7WC / 7.774

New Natural Beige

LumiShine Demi-Permanent Liquid Extension 6NB shade

6NB / 6.072

LumiShine Demi-Permanent Liquid Extension 7NB shade

7NB / 7.072

LumiShine Demi-Permanent Liquid Extension 9NB shade

9NB / 9.072

Blue Violet

10bv shade

10BV / 10.82

9bv shade

9BV / 9.82

7bv shade

7BV / 7.82

Platinum Violet

10pv shade

10PV / 10.92

9pv shade

9PV / 9.92

8pv shade

8PV / 8.92

Violet Gold

10vg shade

10VG / 10.23

9vg shade

9VG / 9.23

8vg shade

8VG / 8.23

Natural

lumishine demi permanent liquid color swatch natural lightest blonde 10N

10N / 10.0

lumishine demi permanent liquid color swatch natural blonde 8N

8N / 8.0

lumishine demi permanent liquid color swatch natural medium blonde 7N

7N / 7.0

lumishine demi permanent liquid color swatch natural dark blonde 6N

6N / 6.0

lumishine demi permanent liquid color swatch natural light brown 5N

5N / 5.0

lumishine demi permanent liquid color swatch natural medium brown 4N

4N / 4.0

lumishine demi permanent liquid color swatch natural dark brown 3N

3N / 3.0

Natural Ash

lumishine demi permanent liquid color swatch natural ash light blonde 9NA

9NA / 9.01

lumishine demi permanent liquid color swatch natural ash blonde 8NA

8NA / 8.01

lumishine demi permanent liquid color swatch natural ash dark blonde 6NA

6NA / 6.01

lumishine demi permanent liquid color swatch natural ash light brown 5NA

5NA / 5.01

Natural Warm Beige

lumishine demi permanent liquid color swatch natural warm beige lightest blonde 10NWB

10NWB / 10.07

lumishine demi permanent liquid color swatch natural warm beige light blonde 9NWB

9NWB / 9.07

lumishine demi permanent liquid color swatch natural warm beige medium blonde 7NWB

7NWB / 7.07

lumishine demi permanent liquid color swatch natural warm beige dark brown 6NWB

6NWB / 6.07

lumishine demi permanent liquid color swatch natural warm beige medium brown 4NWB

4NWB / 4.07

Natural Gold

lumishine demi permanent liquid color swatch natural golden lightest blonde 10NG

10NG / 10.03

lumishine demi permanent liquid color swatch natural golden blonde 8NG

8NG / 8.03

lumishine demi permanent liquid color swatch natural golden dark blonde 6NG

6NG / 6.03

Natural Copper

lumishine demi permanent liquid color swatch natural copper blonde 8NC

8NC / 8.04

lumishine demi permanent liquid color swatch natural copper medium blonde 7NC

7NC / 7.04

lumishine demi permanent liquid color swatch natural copper dark blonde 6NC

6NC / 6.04

Natural Violet

lumishine demi permanent liquid color swatch natural violet light blonde 9NV

9NV / 9.02

lumishine demi permanent liquid color swatch natural violet dark blonde 6NV

6NV / 6.02

lumishine demi permanent liquid color swatch natural violet medium brown 4NV

4NV / 4.02

Copper Copper Red

lumishine demi permanent liquid color swatch copper copper red dark blonde 6CCR

6CCR / 6.446

Red Red

lumishine demi permanent liquid color swatch red red blonde 8RR

8RR / 8.66

lumishine demi permanent liquid color swatch red red medium brown 4RR

4RR / 4.66

Red Red Violet

lumishine demi permanent liquid color swatch red red violet light brown 5RRV

5RRV / 5.662

Violet

lumishine demi permanent liquid color swatch violet lightest blonde 10V

10V / 10.2

lumishine demi permanent liquid color swatch violet light blonde 9V

9V / 9.2

lumishine demi permanent liquid color swatch violet medium blonde 7V

7V / 7.2

Violet Violet

lumishine demi permanent liquid color swatch violet violet dark brown 3VV

3VV / 3.22

Ash Ash

lumishine demi permanent liquid color swatch ash ash blonde 8AA

8AA / 8.11

lumishine demi permanent liquid color swatch ash ash dark blonde 6AA

6AA / 6.11

lumishine demi permanent liquid color swatch ash ash light brown 5AA

5AA / 5.11

Silver Blue

lumishine demi permanent liquid color swatch silver blue lightest blonde 10SB

10SB / 10.8

lumishine demi permanent liquid color swatch silver blue light blonde 9SB

9SB / 9.8

lumishine demi permanent liquid color swatch silver blue medium blonde 7SB

7SB / 7.8

lumishine demi permanent liquid color swatch silver blue dark blonde 6SB

6SB / 6.8

lumishine demi permanent liquid color swatch blue medium brown 4SB

4SB / 4.8

lumishine demi permanent liquid color swatch blue silver black 1BS

1BS / 1.8

Video Tutorials

Step-by-Step Tutorials

Power Melt20210303095640
Model headshot after haircolor

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair...
Double Ash Prism Lights Technique20201230125325
Women smiling with brunette hair

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Seri...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007
Hair being foiled with hair color

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved ...
Fire Red Quick Melt20190507115636
Fire Red Melt Technique Model After

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...

Color Formulas

“Violet Night” Look with New Demi Liquids20200128135708
Short hair with bangs

“Violet Night” Look with New Demi Liquids

VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the mo...
Get Kristin Stewart’s Edgy Blonde Highlights20200122101137
Kristen Stewart Blonde Hair

Get Kristin Stewart’s Edgy Blonde Highlights

 View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s th...
2 Cool Ways to Blonde up Big-Time20190729113803
Bright cool blonde hair color on model

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
Larisa Love’s Blooming Summer Looks20190617132549
Larisa Love with hair clients at event

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...
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