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Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

What's New

LumiShine Powerhouse Reds

A stunning range of fierce tones—that stay true to tone, resisting the fading effects of everyday aggressors—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.

Shade Collections

lumishine warm series line bottle and boxes

LumiShine Nude Glow

Take natural up a notch with this trend-worthy line of modern tones.

Video Tutorials

Step-by-Step Tutorials

Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Silver Blue Siren20180207110642

Silver Blue Siren

Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series...
The Nude Glow Lights Technique + Step by Step20180207100745

The Nude Glow Lights Technique + Step by Step

Women everywhere are embracing the nude look—with highlighters, bronzers, eye shadows, and even lip colors in ...
Flash Blonde20180206214507

Flash Blonde

JOIn Denis DeSouza, celebrity colorist for JOICO as he shares Flash Blonde, a super quick and easy blonding te...

Color Formulas

Singer Jewel Has a New Look That Saves Time and Damage20190610135222

Singer Jewel Has a New Look That Saves Time and Damage

 View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
Julianne’s Star Shines Brightly… and Blonde Again20180209160652

Julianne’s Star Shines Brightly… and Blonde Again

West Hollywood, CA (July 26, 2018) – Julianne Hough is back to living the Blonde Life and thanks to her Nine Z...
Sunshine Blonde20180207162837

Sunshine Blonde

Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes...
Icy Silver Blonde20180207162000

Icy Silver Blonde

To create this icy silver blonde, Melody Sparrow first had to “erase” Joico Color Intensity magenta and pink f...
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