Demi-Permanent Liquid Color
Get The Gloss That Outshines
A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.
Delivers up to 2X the shine*
100% replenished and restrengthened hair***
Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
Ammonia-free, pH-balanced formula
Ideal viscosity for drip-free bottle application
Versatile formula—corrects, glazes, glosses, and blends gray
* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner
Awards
What's New
LUMISHINE ASH ASH SERIES
Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex™ Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.
Shade Collections
PowerHouse Reds
A stunning range of fierce tones— shiny, healthy-looking, fade-resistant color.
LumiShine Nude Glow
Take natural up a notch with this trend-worthy line of modern tones.
Demi Liquid Extension
LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection.
Video Tutorials
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Nail The Mushroom Hair Trend With The “Prism Lights” Technique
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones. Available in Permanent Crème and Demi-Permanent Liquid, this bond-building icy palette allows you to master multi-dimensional, ultra-cool results with 2X the shine…even on the brassiest brunette-to-blonde hair. Watch Joico Brand Ambassador, Larisa Love, bring the collection to life with her new Ash-Ash “Prism Lights” technique – a subtle shade upgrade that oozes cool sophistication.
In this video, you’ll learn:
- How to create tone on tone dimension with permanent color
- An easy technique to highlight a one length bob that gives maximum results creating a prismatic effect
- Easy tips to add a soft glow to a blunt fringe
- How to use popular Ash Tones to create beautiful brunette results -
LumiShine Demi Perm Liquid “Must-Have” Shades: Fill In The Gaps For Blondes and Brunettes
Enjoy twice the shine and twice the options with LumiShine’s 5 new money-making must-haves: Demi Permanent Liquid Shades in 4N 4NV 4SB 7N 10V are designed specifically to round out your go-to collection of colors with untold options for blondes, brunettes, silver/grey, and beyond.Featuring Argiplex technology for 2X the shine and long-lasting color, you’ll correct, glaze, gloss, and blend gray with total ease. Check out Joico Brand Ambassador, Larisa Love, as she creates a beautiful, ultra-bright blonde using the collection’s 10V lightest violet blonde shade,which instantly eliminates unwanted yellow undertones. -
Create The Most Powerful Red-Hair Color: Step-By-Step
Vibrant, fiery, dimensional reds are sizzling hot; and celebrity colorist, Rick Henry, of LA’s famed Nine Zero One Salon has the answer for keeping the look radiant and fade-proof: LumiShine PowerHouse Red collection paired with Joico’s new Defy Damage Pro Series. With unparalleled staying power and twice the shine, this line of hot hues gives Henry the power to create a multi-dimensional look that weaves deep to rich-red coppers in one stunning technique. Get the formula, the step-by-step technique, and watch as Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. It’s the ultimate one-two punch for creating blazing, beautiful reds that stay true to hue.
Discover LumiShine Color: https://www.joico.com/pro-color/lumishine-permanent/
Discover Defy Damage ProSeries: https://www.joico.com/pro-care/defy-damage-pro-series/ -
Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
Like the universally-flattering shades so popular in today's hottest makeup
palettes, Nude Glow mingles tones of sand, sable, beachy-bronze, and beyond
to create utterly believable color and the healthiest hair imaginable. And Joico
Brand Ambassador, Larisa Love, takes this natural look to new heights with a
luminous, dimensional look that delivers lit-from-within radiance using
LumiShine's Natural Warm Series. Learn how this multi-dimensional face-framing
technique uses shadow, light, and shine to create gorgeous, glowing hair that's
instantly 5X stronger, super-soft, and luscious looking. Love's easy step-by-step
demo and no-fail formulas will make you a natural in no time.
Unleash your creativity with LumiShine's Natural Warm Series: https://www.joico.com/joico-products/haircolor/lumishine/
13 NEW Shades:
5 New Permanent Shades
5 New DD Demi-Permanent Crème Shades
3 New Demi-Permanent Liquid Shades -
Honey Caramel Balayage with Colorist Denis De Souza
Celebrity colorist Denis De Souza is going to tempt you to indulge…in a delicious new dimensional Balayage technique that adds brightness and a veil of shine to any hair color. Using luscious LumiShine, the color formula that delivers twice the shine for up to 30 full shampoos, Denis creates a look he's coined Honey Caramel -- one of the sweetest examples of Balayage we've seen in a long time.
K-PAK Color Therapy Shampoo and Conditioner: http://www.joico.com/joico-products/k-pak-color-therapy/
Discover LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/
Subscribe to our YouTube: https://www.youtube.com/user/JoicoHairVideos
Follow us on Instagram: https://www.instagram.com/joico/
Visit Joico: http://www.joico.com/ -
11 Shades To Turn Your Business Around: LumiShine Demi-Permanent Liquid Color Gloss
11 stunning new shades of LumiShine Demi Permanent Liquid Haircolor…2 of the hottest colorists in the country…and a whole lot of business-building secrets to keep you booked from here to eternity. Watch Denis De Souza and Zoe Carpenter share the power of this award-winning, no-fail color line in a video guaranteed to get your artistic engines running.
More on Award-Winning LumiShine Color: http://www.joico.com/joico-products/haircolor/lumishine/ -
La La Land Blonde: Foilyage Technique (with Joico Blonde Life)
If any city knows blonde, it's La-La Land, the epicenter of California gold. And no one gets the look better -- and faster -- than celebrity colorist, Denis De Souza, who masters pale perfectly with his inventive "foilyage" technique and Blonde Life Lightener, the radical product that nails nine+ levels of lift in a single service with zero damage. Watch Denis take the look to new heights.
See more Blonde Life techniques and tips: http://www.joico.com/joico-products/haircolor/lighteners/ -
Bronde Haircolor Technique: Surfside Blonde with LumiShine
Lightening up is a shore thing when you've got the latest just-for-you how-to video from celebrity colorist Denis De Souza on your screen. Watch him wield his super summer blonding tools -- LumiShine, Blonde Life, and Free Play -- along with his trademark "Bronde" technique, to create a look that literally sparkles in the sunlight.
Discover LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/
More on Blonde Life Lightener and Free Play Clay Lightener: http://www.joico.com/joico-products/haircolor/lighteners/
Step-by-Step Tutorials
Double Ash Prism Lights Technique20201230125325
Double Ash Prism Lights Technique
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Seri...
Crescent Method20201111125037
Crescent Method
“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application t...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007
“Silver Plated”….The Look, The Lesson, The Pow
Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved ...
Fire Red Quick Melt20190507115636
Fire Red Quick Melt
This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Color Formulas
“Violet Night” Look with New Demi Liquids20200128135708
“Violet Night” Look with New Demi Liquids
VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the mo...
Get Kristin Stewart’s Edgy Blonde Highlights20200122101137
Get Kristin Stewart’s Edgy Blonde Highlights
View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s th...
2 Cool Ways to Blonde up Big-Time20190729113803
2 Cool Ways to Blonde up Big-Time
FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
Larisa Love’s Blooming Summer Looks20190617132549
Larisa Love’s Blooming Summer Looks
“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...
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