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Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner


Stylist Choice Awards 2016 winner for Favorite New Color Line
Beauty Launchpad Magazine
Readers Choice Awards 2018 winner for Best Fashion Color

What's New

Joico LumiShine Ash Ash bottles


Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex™ Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.

Shade Collections

PowerHouse Reds

A stunning range of fierce tones— shiny, healthy-looking, fade-resistant color.

lumishine warm series line bottle and boxes

LumiShine Nude Glow

Take natural up a notch with this trend-worthy line of modern tones.

Hair color bottles

Demi Liquid Extension

LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection.

Video Tutorials

Step-by-Step Tutorials

Power Melt20210303095640

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair...
Double Ash Prism Lights Technique20201230125325

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Seri...
Crescent Method20201111125037

Crescent Method

“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application t...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved ...

Color Formulas

“Violet Night” Look with New Demi Liquids20200128135708

“Violet Night” Look with New Demi Liquids

VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the mo...
Get Kristin Stewart’s Edgy Blonde Highlights20200122101137

Get Kristin Stewart’s Edgy Blonde Highlights

 View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s th...
2 Cool Ways to Blonde up Big-Time20190729113803

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...
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