Painting The Canvas: Learn The Art Of Blonde20200312124252

Painting The Canvas: Learn The Art Of Blonde

The 4-Point Blonde with Joico Global Business Expert, Gina Bianca… View this post on Instagram A post shared by GINA BIANCA ?? CT (@iamginab...
Blush Time! Try This Fun “Pink Lights” Technique20200312104814

Blush Time! Try This Fun “Pink Lights” Technique

The “Pink Lights” technique from Joico Celebrity Artist, Jill Buck, starts with Blonde Life Powder Lightener to create a clean, icy canvas; then turns...
Gaga’s Pre SB54 Hair Show20200210161422

Gaga’s Pre SB54 Hair Show

 View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Feb 2, 2020 at 12:44pm PSTWIGGING OUT…There were wigs –...
Root Re-Touch with Lightener: Larisa’s “Rools”20200131094101

Root Re-Touch with Lightener: Larisa’s “Rools”

 View this post on Instagram A post shared by ⠀⠀⠀ ⠀ Larisa Love™ (@larisadoll) on Dec 18, 2019 at 8:41am PST1. Divide hair into 4 quadrants,...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Lady Gaga Apollo Event How To20190815101346

Lady Gaga Apollo Event How To

The Event: A Night At The ApolloThe Back Story: Lady Gaga’s tribute concert celebrating Pride Week took place at this historic Harlem theater, which w...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the st...
Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckAnd that’s a major feat when you consider...
Get The EXACT How-to’s For Gaga’s Winning Grammy’s Look20190318114937

Get The EXACT How-to’s For Gaga’s Winning Grammy’s Look

THE VISION:“Inspired by the rockstar culture and Gaga’s character, “Ally,” from the hitremake, A Star Is Born, we opted for a lived-in look with lots ...