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There were wigs – lots of them. Some short, some long, some a combo of the two. And shades of blue that ran the gamut from violet to periwinkle, aqua to ink. Hiding underneath those masterpieces was Gaga’s iconic Platinum White Blonde, which Joico Celebrity Artist, Frederic Aspiras, keeps pristine and healthy, no matter what creations are fashioned for the occasion.
PROTECT THAT BLONDE…
Since uber-pale blonde hair is fragile and susceptible to breakage, the basis for all looks is the Defy Damage System:
“Being on the road can do so much damage to hair. Gaga is not a normal person who styles her hair once a day. We’re talking about someone who gets styled 3 times a day during promos, and I have to take care of her. I am literally the carekeeper for Gaga’s hair. I don’t even know how we’d keep her blonde hair protected without Defy Damage – I think it would literally fall out,” explains Frederic.
Once he’s confident her hair is healthy, Frederic forges ahead with Gaga’s one-of-a-kind Platinum formula:
Color: Touch up level 3-4 roots to level 11 Platinum White Blonde
Prep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 1 ¼ oz 10SB + ¾ oz Clear with 2 oz 5 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Style it Sexy: Wig or no wig, Gaga’s full, voluminously tousled hair is as much a trademark as her instinct to change it up.
Here’s Frederic’s step-by-step routine you can copy to achieve that perfectly imperfect style: