Blonde Life
Lighteners
BUILD BONDS FOR STRONG BLONDES WITH BLONDE LIFE! This collection features your must-haves for lightning-fast, multi-process blonding services that lift hair up to 9+ levels! Formulated with bond-building Arginine and a signature oil blend to help protect hair against breakage and deliver healthy-looking results
NEW
Silverlight
Lightening Powder
This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.
SMOKESHOW TECHNIQUE TUTORIAL
SMOKED PEARL BLONDING TECHNIQUE TUTORIAL
CHROME PLATINUM TECHNIQUE TUTORIAL
Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.
Helps prime hair while processing to prepare for cool/silver blondes
Charcoal-infused formula helps counteract brassiness while processing hair
Delivers up to 9+ levels of lift!
Builds bonds for strong blondes
Does not transfer when rinsing
Protects hair and reduces styling breakage by over 54%*
Strengthens hair, making it 2x more resistant to breakage*
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Pairing with cool/neutral Blonde Life Demi Gloss Shade
Your client wants on-trend, cool, gray, ash or silver toned blonde hair
You want ash blonde hair that looks healthy
You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*
A powerhouse formula, including Tamanu Oil and Monoi Oil
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Cool-as-can-be blondes are just a few steps away with this easy-to-mix formula that does not transfer when rinsing!
OFF-SCALP:
Mix (1:1–1:2) 1 scoop of Blonde Life SilverLight with 1-2 fl oz (30-60ml) of 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice.
ON-SCALP:
Mix (1:2) 1 scoop of Blonde Life SilverLight with 2 fl oz (60ml) of 10 (3%) or 20 (6%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) VOLUME ON SCALP.
TIMING:
Process up to 60 minutes or until desired level is achieved. Do not use heat.
POST-COLOR SERVICE:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE® SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
To give blondes the VIP treatment they deserve and demand, we formulated all Blonde Life products with our signature blend of essential fatty acids including Monoi Oil and Tamanu Oil
SMOKED PEARL BLONDING TECHNIQUE TUTORIAL
SMOKESHOW TECHNIQUE TUTORIAL
CHROME PLATINUM TECHNIQUE TUTORIAL
Lightening Powder
THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE – NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you’re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you’ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.
*vs. other Joico lighteners
**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach
The days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift & brilliant shine—in 60 minutes or less! (What’s not to love?)
Delivers up to 9+ levels of fast-acting lift!
BUILDS BONDS FOR STRONG BLONDES
Our fastest* way to lighten & brighten hair!
Strengthens hair, reducing breakage by over 54%* in just one treatment
A powerhouse formula, including Tamanu Oil and Monoi Oil
*Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach
You want to lift hair to new heights without sacrificing its shine or condition
Your client wants to find out if blondes really do have more fun
You want to create a healthy-looking blonde that feels nourished
You want to go blonde and build bonds, all in one lightening service
A powerhouse formula, including Tamanu Oil and Monoi Oil
OFF-SCALP:
Mix to desired consistency (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Joico Developer of your choice.
ON-SCALP:
Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2oz of 10 (3%) or 20 (6%) Volume Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.
TIMING:
Process up to 60 minutes or until desired lift is achieved without heat.
POST-COLOR SERVICE:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE® SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
Larisa’s Blonde Life Pro Tips
Balayage Lightener
No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to master.
Delivers up to 7+ Levels of Lift
BUILDS BONDS FOR STRONG BLONDES
Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair
For fearless, foil-free lightening and painting techniques
Soft clay texture stays put when lifting
Stays moist and does not transfer while processing
Creating beautifully blended, natural-looking highlights (think: sun-kissed but better)
You want the freedom to apply freehand painting techniques
Your client wants a low-maintenance lived-in blonde look
You want a clay lightener that doesn’t sacrifice lift
DO NOT USE ON SCALP | FOR OFF SCALP APPLICATION ONLY:
Mix to desired consistency (1:1 or 1:2) with 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) of Joico developer.
TIMING:
Process up to 60 minutes or until desired level is achieved. Do not use heat.
POST-COLOR SERVICE:
Rinse hair thoroughly after processing. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as desired with your preferred Joico products.
DEFY DAMAGE® SERVICE:
For additional damage protection, apply Joico Defy Damage ProSeries 1 before your color service and Joico Defy Damage ProSeries 2 as a post-color service treatment.
Crème Lightener
Start the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest* crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.
* Vs other Joico crème lighteners.
BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application
Delivers up to 9+ levels of fast-acting lift!
BUILD BONDS FOR STRONG BLONDES
Reduces breakage by 77% in one application*
Designed for on-/off- scalp application & easy rinsing
Strengthens hair, making it 4x more resistant to breakage*
You want up to 9+ levels of lift with less fear of damage**
You want to go blonde quickly while maintaining healthy-looking hair
You want the freedom to create off-the-scalp, freehand balayage and ombré looks
You want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity
You want blonde hair that is shiny and lustrous
You want to help protect* strands for double-processed blondes
You want a versatile formula for unlimited color techniques, including sombré and babylights
*Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque ** vs other Joico crème lighteners
ON-SCALP APPLICATION
Mix to desired consistency (1:1 or 1:2) with 10 Volume (3%) or 20 Volume (6%) Joico developer of your choice.
DO NOT USE 30 VOLUME (9%) AND 40 VOLUME (12%) DEVELOPERS FOR ON-SCALP MIXTURES.
OFF-SCALP APPLICATION
Mix to desired consistency (1:1 or 1:2) with 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Joico developer of your choice.
TIMING
Process up to 60 minutes or until desired result is achieved. No heat – room temperature only
POST-COLOR SERVICE
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE SERVICE
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
Going bombshell blonde no longer means sacrificing healthy-looking hair. Blonde Life Creme Lightener changes the game, reducing breakage by 77%* in a single treatment.
Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.
Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.
Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Q. What differs Blonde Life Crème Lightener from Vero K-PAK Crème Lightener?
A. Blonde Life Crème Lightener delivers up to 9+ levels of lift quickly and effectively while being able to easily rinse from hair.
Q. What is the technology inside Blonde Life Crème Lightener?
A. Blonde Life is powered by Monoi and Tamanu Oils to leave hair feeling nourished and moisturized. Arginine helps fortify hair to keep locks strong*.
* Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque
Q. Can I use heat with Blonde Life Crème Lightener?
A. Heat is not necessary.
Q. What is Blonde Life Crème Lightener’s processing time?
A. Up to 60 minutes.
Q. Does Blonde Life Crème Lightener have a dedicated developer?
A. No, it can be used with any Joico developer.
Q. Can I use 5, 10, 20, 30, or 40 volume developer with Blonde Life Crème Lightener?
A. Yes – up to 40 volume off scalp. 30 & 40 volume not recommended for On -Scalp
Q. Can Blonde Life Crème Lightener remove artificial haircolor?
A. Yes, it can be used to safely remove artificial haircolor.
Q. What levels can Blonde Life Crème Lightener be used on?
A. Blonde Life is designed to be used on any starting level and ideal for taking darker bases to new blonde dimensions.
Q. Do I have to use foil with Blonde Life Crème Lightener?
A. It can be used with or without foils. Its unique formula is ideal freehand techniques such as balayage and ombré.
