Get Denis’s Hollywood Platinum Pearl Formula…20190122164519
Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Learn This Colorful “Break The Rules” Look20190122162540
FAST FACTS...THE ARCHITECT:Joico Educator, Melody SparrowTHE LOOK:“Break The Rules”THE GOAL:A feminine unicorn vibe in which the pastels pop “almost l...
Rosé All Day20180219163942
From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color Intensity. Follow my signature pastel melt...
Iridescent Dust20180219161216
It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to create this iridescent dust look using ...
Crème D’Blonde20180215124706
Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crème D’Blonde Technique using Joi Color Sys...
Cream and Sugar20180212133813
Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with Joico’s NEW Blonde Life Hyper High Lift P...
Silver Blue Siren20180207110642
Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series, it can be any brunette who sits in you...
Flash Blonde20180206214507
JOIn Denis DeSouza, celebrity colorist for JOICO as he shares Flash Blonde, a super quick and easy blonding technique that delivers a gorgeous, perfec...
Honey Amber Lights20180206174528
Honey Amber Lights, a sweet and sophisticated spin on rose-gold from Hollywood’s queen bee of blonding, Zoë Carpenter....
Sun Kissed Coastal Blonde20170508161209
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....