Power Melt20210303095640

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
Platinum Rain20210211093939

Platinum Rain

“Being able to trust your product’s performance is so important. Whether I’m working behind the chair or on stage, I know I can count on Blonde Life L...
Double Ash Prism Lights Technique20201230125325

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly bala...
Here’s A Glorious Root Melt That Embraces Dark Grow-Out20201214093242

Here’s A Glorious Root Melt That Embraces Dark Grow-Out

ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair – but old, grown-out highl...
Fall Chestnut: The Perfect Technique For Textured Hair20201130095217

Fall Chestnut: The Perfect Technique For Textured Hair

Looking for a warm and wonderful way to take textured hair into the cool season? With glistening chestnut highlights dreamed up by Joico Celebrity Art...
Sparkle Lights: The Moneymaking Money Piece20201123093214

Sparkle Lights: The Moneymaking Money Piece

Everyone needs a little sparkle during the holidays. (Especially this year.) The new Money Piece technique from Joico Celebrity Artist, Jill Buck, of ...
Bring Back Sunlit Warmth With These Brunette Highlights20201105101833

Bring Back Sunlit Warmth With These Brunette Highlights

As the last streaks of sunlight dapple through autumn leaves, let that warmth add a dazzling luminosity to hair, too, with Joico Global Brand Ambassad...
Larisa Love Brings a Colorful Look to Life With Defy Damage…20200325100821

Larisa Love Brings a Colorful Look to Life With Defy Damage…

It’s hard to believe Defy Damage has only been in existence for a year…because Larisa Love hardly remembers a color service when she didn’t reach for ...
Painting The Canvas: Learn The Art Of Blonde20200312124252

Painting The Canvas: Learn The Art Of Blonde

The 4-Point Blonde with Joico Global Business Expert, Gina Bianca… View this post on Instagram A post shared by GINA BIANCA ?? CT (@iamginab...
Blush Time! Try This Fun “Pink Lights” Technique20200312104814

Blush Time! Try This Fun “Pink Lights” Technique

The “Pink Lights” technique from Joico Celebrity Artist, Jill Buck, starts with Blonde Life Powder Lightener to create a clean, icy canvas; then turns...