Let’s Talk About Larisa Love’s “Love Dip” Technique20190627073931

Let’s Talk About Larisa Love’s “Love Dip” Technique

Merging two exciting colors in the new Love Fest Collection – Limelight and Aqua Flow – this 'Love Dip' technique is a clever fusion of color blocking...
Joico Muse: Marc-André Poulin20190619163055

Joico Muse: Marc-André Poulin

Marc-André Poulin, Joico Guest Artist and Educator, Québec City, CanadaHis passion started as a student, but a lot has happened in the past 14 years, ...
Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natural looks on these models,” explains Lari...
Get Emma Roberts’ Brand New Boho Blonde20190611150122

Get Emma Roberts’ Brand New Boho Blonde

 View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019 at 9:39am PDTActress Emma Roberts is kn...
Singer Jewel Has a New Look That Saves Time and Damage20190610135222

Singer Jewel Has a New Look That Saves Time and Damage

 View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe Jill and Jewel story...“I’ve been doing...
Joico Muse: Sevda Durukan20190517122313

Joico Muse: Sevda Durukan

Sevda Durukan, Joico European Color Design Team Member, Brussels, BelgiumOn my nightstand: My iPhone and a bottle of waterI’ll cry if I’m out of: ASSI...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the full download on the excitement and artistr...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the st...
Richard Mannah Step-By-Step on the Hottest Braid of the Season20190503121946

Richard Mannah Step-By-Step on the Hottest Braid of the Season

THE BRAINS BEHIND THE BRAID…Style Talk From Joico International Artistic Director,Richard Mannah:Tell us about your “aha” moment for this look"I wante...