Joico Muse: Sevda Durukan

Sevda Durukan, Joico European Color Design Team Member, Brussels, Belgium
joico muse sevda durukan headshot

On my nightstand: My iPhone and a bottle of water

I’ll cry if I’m out of: ASSISTANTS !

What I’m eating when no one’s looking: Too much of everything

If any designer (or store) could dress me: Alexander McQueen, Chanel, or Dior

What’s on my feet: Casual working shoes

Can’t live without: Coffee!

My influencers: I don’t really have one in particular, but I love being around people who inspire me and who I can learn from

Guiltiest pleasure: I eat Nutella with a spoon

Biggest misconception about hairdressers: That we cut off more hair than the customer wants

Why hair? It comes straight from my heart

What I’m known best for: Creative color work and hairstyling

Sevda Durukan hair model with vibrant red hair
model with multi colored hair
Sevda Durukan hair model showing bright blonde hair color

Oddest job: Being asked to detangle my own backcombed color techniques

If not hair: Fashion designer/stylist

The hair I never want to see again: Short permed hair

This hairstyle/color will never bore me: Color melting

Best advice ever: Don’t promise anything

What’s playing in my salon: Deep House Lounge

Tool/product I’m always reaching for: Joico Humidity Blocker and Beach Shake Texturizing Finisher

If someone said, “you have to do this one technique/color/cut all day,” what would it be? Ombre/balayage, color melting, and cutting a strong lob/bob

Tell us about your biggest social-media moment: Whenever big names in the industry like my posts

This (specific) tool is everything: Y&S Park combs, Framar tools

Let’s talk salon first impressions – this is the most important thing to get right when a client walks in the door: Welcome the client and guide them in; don’t ignore the client or pretend you haven’t seen her yet

What Joico product are you most excited about? Joico’s K-PAK Hair Repair System 3x after a bleaching

Sevda Durukan hair model with yellow and black hair

If you had the power to change one thing in our industry, what would it be? I’d invent hairdryers without cords or cables.

Describe your ideal work day: When everybody is happy

What single aspect/element of your profession brings you the most personal Joi? Making people feel good and look beautiful…and that
equals happy clients

Finish this sentence: A good work day always starts with this … Opening the door of my salon!