Big Backbar Secret Revealed…20240315172500

Big Backbar Secret Revealed…

Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-new KBOND20, our supercha...
Let’s Talk KBOND20!20240124165519

Let’s Talk KBOND20!

With every great launch comes great questions. And we’ve got education wiz/Joico National Corporate Trainer, Ashley Toro, at the ready to explain all ...
Olivia Thompson’s Reveal: “My Favorite Clean Products”20240122171350

Olivia Thompson’s Reveal: “My Favorite Clean Products”

With Joico Brand Storyteller, Olivia ThompsonJoico Brand Storyteller, Olivia Thompson, went live on IG recently, dishing about her very favorite produ...
Fill Those Winter Color Appts!20240111010026

Fill Those Winter Color Appts!

Want to avoid a post-holiday lull in appointment bookings? Try giving your favorite on-trend color looks a clever 2024 marketing spin to use on social...
2023 Hot List: Best Artist Moments of the Year20231210215108

2023 Hot List: Best Artist Moments of the Year

The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on soc...
Hot Pro Gifts That Hairdressers Really Want!20231207065123

Hot Pro Gifts That Hairdressers Really Want!

Doing some holiday shopping for colleagues, employees, and beauty besties who appreciate really good hair swag? Our superstar team has curated the ult...
Artist Spotlight: Sarah Cabral20231122165301

Artist Spotlight: Sarah Cabral

BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Foil Freedom Winning Folds20231114195437

Foil Freedom Winning Folds

Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
Our Focus? Joicon 2023 Recap!20231015215036

Our Focus? Joicon 2023 Recap!

Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
The Highlight Reel… “Back To The Future” BTC 202320231003175930

The Highlight Reel… “Back To The Future” BTC 2023

We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
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