2 Cool Ways to Blonde up Big-Time20190729113803

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico Blonde Life Powder Lightener with 10 Vo...
Joico Muse: Larisa Love20190724134020

Joico Muse: Larisa Love

Larisa Love, Joico Brand Ambassador, Los Angeles, CABragging rights: Joico Brand Ambassador CosmoProf Brand Ambassador Worked at the Emmys Performed a...
2 Stunning Color Looks That Will Really Impress Your Clients20190719105557

2 Stunning Color Looks That Will Really Impress Your Clients

FORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blonde Life Powder Lightener + 20 Volume LumiShine Developer Shifting Up To 40 Volume...
Larisa Love’s Multi-Dimensional Red Masterpiece20190718110501

Larisa Love’s Multi-Dimensional Red Masterpiece

Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Brown hair to an extraordinary, dimensiona...
Keep Dimensional Highlights Truly Damage Free20190715172653

Keep Dimensional Highlights Truly Damage Free

Formula by @jessicascotthhair at Jessica Scott Salon View this post on Instagram A post shared by Jessica Scott Santo (@jessicascotthair) on...
Frederic Aspiras Shares His Paris Hilton Glam Waves20190715113730

Frederic Aspiras Shares His Paris Hilton Glam Waves

PARIS AND FREDERIC: A LOVE AFFAIR WITH HAIR… View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Jun 12, 201...
Richard Mannah New and Chic Braided Looks at the Premiere Orlando20190705130815

Richard Mannah New and Chic Braided Looks at the Premiere Orlando

Style Talk From Joico International Artistic Director, Richard Mannah“I find editorial inspiration everywhere – in architecture, nature, people, sea l...
Creating Color: A Sit Down Chat with Larisa Love20190628105536

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Europe tour, which included visits to Manch...
Let’s Talk About Larisa Love’s “Love Dip” Technique20190627073931

Let’s Talk About Larisa Love’s “Love Dip” Technique

Merging two exciting colors in the new Love Fest Collection – Limelight and Aqua Flow – this 'Love Dip' technique is a clever fusion of color blocking...
Joico Muse: Marc-André Poulin20190619163055

Joico Muse: Marc-André Poulin

Marc-André Poulin, Joico Guest Artist and Educator, Québec City, CanadaHis passion started as a student, but a lot has happened in the past 14 years, ...