Exploring Black Hair-Stories: A Roundtable Celebration20210416085739

Exploring Black Hair-Stories: A Roundtable Celebration

JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant. It’s infused with histo...
JoiCon 2021: We Taught, They Learned, And You’re Next!20210415114902

JoiCon 2021: We Taught, They Learned, And You’re Next!

Bringing you the very best education is everything to us. And thanks to our 2021 digital extravaganza -- JoiCon: The Virtual Education Experience -- o...
This Sneaky Cutting Move Makes Short Hair Extra Chic20210405094203

This Sneaky Cutting Move Makes Short Hair Extra Chic

THE UNDERCUT TECHNIQUE WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH There’s something sneaky about the undercut…like the way it completely cont...
The Ultimate Men’s Cut: Try This Movie-Star Technique20210329090526

The Ultimate Men’s Cut: Try This Movie-Star Technique

MAN UP: THE MOVIE-STAR CUTWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHIt’s all in the scissors, says Joico Global Artistic Director, Richard Ma...
One Cool Cat: Doja Cat’s Grammy Hair How-To’s20210322103033

One Cool Cat: Doja Cat’s Grammy Hair How-To’s

DOJA CAT’S GRAMMY HAIRFEATURING CELEBRITY STYLIST, JARED HENDERSONRapper Doja Cat rocked this year’s Grammy Awards – not just for her electrifying per...
Cardi B’s Bubble-Gum Pink Hair Popped At The Grammys20210319121303

Cardi B’s Bubble-Gum Pink Hair Popped At The Grammys

CARDI B GOES PINK FOR THE GRAMMYSFeaturing Celebrity Hair Pro, Tokyo Stylez…THE FORMULAPrep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color ...
The Coolest Icy Color From Hollywood’s Hottest…20210318091308

The Coolest Icy Color From Hollywood’s Hottest…

“ICE QUEEN TECHNIQUE"With Nine Zero One Superstar, Riawna Capri“Check out my step-by-step of her fresh-to-death ice,” read Riawna Capri’s Instagram po...
Power Melt20210303095640

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
The Butterfly Money-Piece Technique: Blonde & Beautiful20210225122612

The Butterfly Money-Piece Technique: Blonde & Beautiful

THE BUTTERFLY MONEY-PIECEWith Joico Global Brand Storyteller, Olivia SmalleyFanning out at the front of the face like a beautiful blonde butterfly spr...
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do20210224092428

The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do

COTTON-CANDY QUEEN” TECHNIQUE With Salon 901Stars, Nikki Lee and Riawna Capri “Hilary is no stranger to a fun hair color,” explains Nikki Lee of the m...