The Warmed-Up Winter Brunette


With Joico Celebrity Artist, Jill Buck, of 901 Salon

Need to warm up for winter? Check out this yummy caramel-drizzle brunette, prepared to perfection by Joico Celebrity Artist, Jill Buck of Salon Nine Zero One. It’s the ideal low-maintenance update, designed to take dark-hair right through the chilly months with a ray of golden sun. “My client was ready for a big change for winter – and wanted something with warmth, yet low-maintenance enough to take her through the season; something that would really last,” explains Jill, who turned to our new express-service superstar, Lumi10, to deliver the gilded depth in record time. “Lumi10 was the perfect choice to break up her Level 6, six-month-old highlights and give added dimension.”

If you haven’t gotten up close and personal with our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

• Let you fit in lots more clients
• Nail 100% gray coverage
• Rev up revenue
• Double the shine of your gorgeous creations
• Add express services – especially for those last-minute clients! — with ease

• Create beautiful depth and lowlights with Lumi10.

• Add golden-brown and caramel highlights with Blonde Life Lightening Powder.

• Use a combination of folded foils (for the highlights) and long foils (for the lowlights).

• Pull the folded foils first to Levels 8 & 9 – and don’t fret! “The warmth is good,” reassures Jill.

• Add the final finish – a root shadow and allover tone with LumiShine Demi-Permanent Liquid.

• Send clients home with Colorful Anti-Fade Shampoo and Conditioner to protect the handiwork after a salon visit. (More on that, below.)

JILLS FORMULAPrep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: (Base) Lumi10 Permanent Crème 7NWB + 7N with 10 (3%) Volume LumiShine Developer
Formula 2: Blonde Life Lightening Powder with 20 (6%) Volume LumiShine Developer
Formula 3: (Root Shadow) LumiShine Demi-Permanent Liquid 6N with 5 (1.5%) Volume LumiShine Developer
Formula 4: (Gloss) LumiShine Demi-Permanent Liquid 6NW + 9NV with 5 (1.5%) Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Jill takes you through every step right here….

Send your client home with…

Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps you true-to-hue.