Colorful Anti-Fade Serum

Colorful Glow Beyond Anti-Fade Serum

For color longevity

Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous haircolor.

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Here’s Why You’ll Love It

Helps prevent haircolor from fading off-tone when exposed to UV or sunlight

Instantly increases shine

Boosts color vibrancy and provides softness

Reduces frizz for smoother hair in just one use

Guards against the hair-dulling effects of pollution*

*laboratory tested using pollution particles

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Now Let’s Use It

Directions: Apply 1-2 pumps to damp or dry hair. Style as usual.

Joico Colorful oil pouring into hand

Let’s Look Inside

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Camelia Oil

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

Pomegranate Fruit Extract

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.

SmartRelease™ Technology

Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling

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