Colorful Anti Fade Shampoo

Colorful Anti-Fade Shampoo

For color longevity

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

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Here’s Why You’ll Love It

Free of SLS/SLES Sulfates *

Gently cleanses color-treated hair

Fortifies hair for 3X greater resistance to breakage **

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate

**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

Reviews & Testimonials

Rated 5 out of 5
5 out of 5 stars (based on 1 review)
Very good0%

Now Let’s Use It

Directions: Apply to wet hair. Lather, and rinse.

JoIco shampoo squeezing in hand

Let’s Look Inside

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Camelia Oil

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

Pomegranate Fruit Extract

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.

SmartRelease™ Technology

Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling


Rated 5 out of 5

I dye my hair pink and it always fades no matter what I use and I’ve noticed far less fading/ color coming off after washing with this shampoo! It’s also very light and doesn’t weigh your hair down- would recommend!


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