Late Clients Are No Match For Lumi10 ⏰

Tardy to the Party Marti Brunette Cartoon woman holding cell phone


With Joico Global Brand Education Expert, Ricardo Santiago

Yes, I can still fit you in. Those are the words every chronically late client prays you’ll say when they waltz in 30 minutes after their appointment time, still expecting you to cover that gray. Thanks to our NEW express-service superstar, Lumi10, it’s no problem. See how Joico Global Brand Education Expert, Ricardo Santiago, delivers rich, radiant color and gray coverage to his “Tardy To The Party Marti,” here….


If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Gray-coverage and gorg in a flash…
Yes, time was of the essence. But with game-changing, Lumi10, Ricardo was able to cover telltale gray strands and create a dimensional brunette look, dappled with golden warmth and depth.


Prep treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizer
Formula: LumiShine LUMI10 Permanent Crème 4N + 5N with LUMI10 Accelerator
Post treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment