NOW PREMIERING: GAGA!
Featuring Joico Celebrity Artist, Frederic Aspiras
The movie might be Italian, but the hair Gaga rolled out for the NY premiere of House of Gucci had a decidedly French twist; thanks to the genius of Frederic Aspiras, Joico Celebrity Artist and long-time personal hairstylist. Stunning, icy, and coiffed to perfection, her red-carpet look for the much-anticipated film was classic Gaga…and we’ve got the how-to’s from Frederic himself.
It started with Gaga’s trademark hair color…
Super-feminine, icy platinum-blonde is a color that’s been associated with Gaga for years; in fact, no matter how inventively she and Freddie pivot from role to role, stage to stage, they frequently return to her platinum roots.
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HOW HE KEEPS HER BLONDE BRILLIANT
Blonde Life Brightening Shampoo and Conditioner
Never lose your cool again with this brass-neutralizing, sulfate-free cleanser and conditioner that instantly kick those unwanted yellow tones to the curb. With powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, your blonde hair becomes bright, brilliant, and gleamingly gorgeous.
Blonde Life Violet Shampoo and Conditioner
When you want to bring blonde hair back to that icy, fresh-out-of-the-salon shade, turn to this sulfate-free cleanser and conditioner that counteract undesirable brassy tones with a transformative violet-based hue. Gentle on highlighted strands, this unique formula is stocked with powerful ingredients — like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair.
Blonde Life Brightening Masque
This illuminating treatment hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing unwanted trace minerals that can lead to dullness and yellow tones. Thanks to exotic ingredients, like rich Tamanu and Manoi oils, you’ll get a crystal-clear, frizz-free finish in just one easy, 5-minute treatment.
Formula 1: (Pre-lighten) BlondeLife Crème Lightener + 20 volume LumiShine Developer
Formula 2 (Gloss): LumiShine Demi-Permanent Crème 10SB + Clear + 5 volume LumiShine Developer
Post-Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
Copy the coif
- Towel-dry clean hair and apply Luster Lock Multi-Perfector Daily Shine and Protect Spray throughout.
- Comb through and detangle.
- Apply JoiWhip Design Foam to hair; shake can well, hold can upside down and dispense into hand; distribute evenly onto damp hair.
- Using a medium-size mixed boar-bristle brush, blow dry hair back and upwards.
- Apply RiseUp Powder Spray directly at the roots and/or throughout hair for instant volume and light texture.
- Brush through to create texture, which will help create the up-do style.
- Wind into a secure French Twist and secure with hair pins.
- Finish with Joico Power Spray to smooth hair, adding shine and long-lasting hold.
Use of any Joico products on or by any individuals does not warrant or constitute any endorsement except by official spokespersons and representatives of the brand.
