Blonde Life Masque

Blonde Life
Brightening Masque

This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

Blonde Life masque Product and model

Here’s Why You’ll Love It

Instantly hydrates bleached, double-processed, or high-lifted blonde hair

Adds softness and shine

Keeps hair polished and bright

Neutralizes chlorine and removes trace minerals to detox hair

Reviews & Testimonials

5.0 rating
5 out of 5 stars (based on 5 reviews)
Very good0%

Now Let’s Use It

Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.

Blonde Life Masque coming out of bottle

Let’s Look Inside

Smart Release logo

Smart Release Technology

Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.


A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Monoi Oil

A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

Tamanu Oil

A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.


5.0 rating

Amazing that this whole line including the Blonde reg. shampoo & conditioner is the BEST out there. No one can compare and I can promise my hair was nearly bleached off in feb 2018, but this line has helped me keep it ! hanging on for dear life. Worth the investment….. xo

5.0 rating

Okay this product is unbelievably good. Just used it and already my hair that was brittle and dry from a full head of highlights is instantly healthier, soft and shiny. The blonde appears enhanced and my hair even feels thicker. I’ve been highlighting for over two decades so I’ve been struggled with brittle hair but after this product you would never think I’d ever had colour damaged hair. Thank you!!

5.0 rating

I’m a die hard blonde from when I was 16! (For over 20 years!) I tried everything. EVERYTHING to try to put life into my dead hair. I came to terms that if I wanted ashy blonde I’d have to settle for feeling like fragile hay too! Being a cosmetologist, I see a lot of trial size products at the counter of my supply stores. Joico is one of my favorite lines so when I saw the masque I opened it and smelled it. AMAZING! Sold me on the scent alone. After my first use, I can not describe how wonderful my hair felt. I was telling conworkers to feel it! Im so excited to go and get the rest of this line! Thank you Joico! You nailed it.

Jenny Nicole

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