Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
Here’s Why You’ll Love It
Gently cleanses with rich lather
Free of SLE/SLES Sulfates
Added softness and smoothness
Keeps blondes bright
Reviews & Awards
Now Let’s Use It
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Let’s Look Inside
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Pairs Well With
After one use my hair felt smoother. very hydrated. It’s hard to say if the shampoo really made my hair “brighter” because I am a stylist and I tone with my own products so I am never lacking in the brighter department.
I absolutely love the shampoo and conditioner line but to be honest I hate the large bottle. It is difficult to squeeze out the product with wet hands because the bottle is composed of a thick plastic. Would love a new bottle design for easier use.
I loved this product! I am a student going through Cosmetology right now and this product is unreal! I recently lifted my hair 6 levels (I was extremely dark) and instantly regretting my decision as my hair felt synthetic, I had this set given to me as a prize and crossed my fingers that it would work… It defiantly delivered remarkable results. My hair finally feels like hair. This product lathers well (a little goes a long way) and left me feeling clean and hydrated! 100% recommend this product for any blondes who have damaged, dry or even dull hair.