Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
Here’s Why You’ll Love It
Gently cleanses with rich lather
Free of SLE/SLES Sulfates
Added softness and smoothness
Keeps blondes bright
Reviews & Testimonials
Now Let’s Use It
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Let’s Look Inside
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Pairs Well With
I LOVE this shampoo! I go blonde in the summer, and this shampoo brightens my blonde, smells fabulous and my hair is soft and silky! I have thicker course hair and it works wonders in my hair and so does the Defy Damage line! Not sure why Barbara hates this product she must be older and has brittle hair…possibly gray! Advice to Barbara find a brand that works for you and maybe JOICO isn’t for you, if your hair is thin then go for a volumizing shampoo in a different brand. You should educate yourself more on hair care products. Good Luck!
I absolutely love every product in this line. My scalp and hair feel so good and doesn’t weigh it down. Smells nice but not too overpowering.
I have colored blonde hair. This shampoo makes my hair tangled and stiff. Not silky at all. Very dissatisfied with this product. I prefer the K Pack for color treated hair.