Take A Trip Down Memory Lane With 2019’s Fav Looks

LOOK #1

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A post shared by Joico (@joico) on Jul 17, 2019 at 6:32am PDT

#joiful Tip: “I used @Joico Defy Damage ProSeries 2: Bond-Strengthening Color Treatment in her hair and the teased hair combs out right away without any stress to the hair.” – #HairByLarisaLove⁣

FORMULA#Joico Color Formula:⁣

Formula 1: (Tear Drop Base) LumiShine Demi-Permanent DD Creme 6NA with 5 Volume LumiShine Developer ⁣

Formula 2: (Mid lengths and Ends) Blonde Life Quick Tone Liqui-Creme Toner 2.5 Oz Silver + 1 Oz Clear with 3.5 Oz 5 Volume LumiShine Developer

LOOK #2

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A post shared by Joico (@joico) on Sep 15, 2019 at 1:11pm PDT

FORMULAFormula 1 (Lightener): Free Play Clay Lightener with 30 Volume LumiShine Developer ⁣

Formula 2 (Gloss): LumiShine Demi-Permanent Liquid 8NA + 9NG with 5 Volume LumiShine Developer #lumishine

LOOK #3

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A post shared by Joico (@joico) on Sep 16, 2019 at 6:37am PDT

FORMULAPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer #defydamage⁣

Formula 1: Free Play Clay Lightener and Blonde Life Powder Lightener both with 20 Volume LumiShine Developer #blondelife ⁣

Post: Defy Damage ProSeries 2: Bond-Protecting Color Treatment

LOOK #4

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A post shared by Joico (@joico) on Aug 15, 2019 at 10:09pm PDT

FORMULASFormula 1 (Base): LumiShine Permanent Creme Color 5NRG with 20 Volume LumiShine Developer ⁣

Formula 2 (Lightener): Free Play Clay Lightener with 40 Volume LumiShine Developer⁣

Formula 3 (Lowlights): LumiShine Demi-Permanent Liquid 6CCR with 5 Volume LumiShine Developer #lumishine⁣

Formula 4 (Toner): LumiShine Demi-Permanent Liquid Color 10NG with 5 Volume LumiShine Developer ⁣

LOOK #5

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A post shared by Joico (@joico) on Aug 22, 2019 at 11:20pm PDT

FORMULASFormula 1 (Lightening): Blonde Life Powder Lightener with 10 Volume LumiShine Developer #blondelife⁣

Formula 2 (Gloss, Roots): LumiShine Demi-Permanent Liquid Color 8NA with 5 Volume LumiShine Developer #lumishine⁣

Formula 3 (Gloss, Ends): LumiShine Demi-Permanent Liquid Color 10N + 9NV + 10SB with 5 Volume LumiShine Developer

LOOK #6

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A post shared by Joico (@joico) on Oct 21, 2019 at 8:50pm PDT

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer #defydamage ⁣

Formula 1 (Lightener): Blonde Life Powder Lightener with 30 Volume LumiShine Developer #blondelife⁣

Care: Blonde Life Violet Shampoo ⁣

Formula 2: Joico Color Intensity Love Aura Passion Berry #loveaura

Joico Color Intensity Love Aura Swatch with bottle

LOOK #7

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A post shared by Joico (@joico) on Sep 3, 2019 at 6:37pm PDT

FORMULASNL: 5⁣ / Gray %: 10%⁣
Prep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer #defydamage⁣

Formula 1: LumiShine Permanent YouthLock 6NNA with 20 Volume LumiShine Developer #lumishine⁣

Formula 2: LumiShine Demi-Permanent DD Crème 7NW with 5 Volume LumiShine Developer⁣

Formula 3: Blonde Life Crème Lightener with 20 Volume LumiShine Developer⁣

Formula 4: Blonde Life Crème Lightener with 30 Volume LumiShine Developer⁣

Formula 5: LumiShine Demi-Permanent DD Crème 6NA with 5 Volume LumiShine Developer⁣

Formula 6: LumiShine Demi-Permanent DD Crème 9NW with 5 Volume LumiShine Developer⁣

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

LOOK #8

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A post shared by Joico (@joico) on Aug 9, 2019 at 2:12pm PDT

FORMULASFormula 1 (Lightening using Arrowhead technique): Blonde Life Powder Lightener with 20 Volume LumiShine Developer #blondelife ⁣⁣⁣

Formula 2 (Toner): Blonde Life Quick Tone Liqui-Crème Toners Silver + Clear with 5 Volume LumiShine Developer ⁣⁣⁣

Formula 3 (Tear Drop): LumiShine Demi-Permanent DD Creme 6NA with 5 Volume LumiShine Developer #lumishine

LOOK #9

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A post shared by Joico (@joico) on Mar 26, 2019 at 5:28pm PDT

“Her natural level 7 hair allows me to achieve silver with ease. Keep in mind she was once RED. Over the years we’ve transitioned her to this incredibly gorgeous tone. I’ve been using the Joico Defy Damage and I’ve seen such a huge difference with her lifting evenly as well as overall health of her hair. It’s not easy having nearly transparent hair look shiny and healthy. It’s helped her hair feel 5x’s stronger.”

LOOK #10