TALENT SPOTTING
We’re always watching your beautiful work – and there’s been plenty of it recently, as we honor Asian/Pacific American Heritage Month. Check out some of the artists, models, and looks that have been catching our eye on social. (And, btw: Keep up the amazing work; keep tagging us @Joico; and let us help you shine!)
We’re loving: Cool-Shot Brunette
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Artist: @thipstyles
Why it made us look: The creative combo of an utterly cool, dark brunette mingled with flecks of natural warmth give this dimensional ‘do a stunning finish.
Formula 2 (Lightener): Vero K-PAK VeroLight Lightening Powder with Vero K-PAK 20 Volume Veroxide
Formula 3 (Glaze): LumiShine Demi-Permanent Liquid Color 9NW + 9NV with 5 Volume LumiShine Developer
We’re loving: Gilded Bronde
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Artist: @byyaurora_
Why it made us look: There are no boundaries to blonde – perfectly demonstrated by this sparkling, dimensional dance of lightness over depth.
Formula 2 (Roots): LumiShine Demi-Permanent Liquid Color 4SB + 3N with 5 Volume LumiShine Developer
Formula 3 (Toner Mids-Ends): LumiShine Demi-Permanent Liquid Color 10SB + 9NV + 10NWB with 5 Volume LumiShine Developer
We’re loving: Money, Money, Money-Piece
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Artist: @paintedmepretty
Why it made us look: It’s a gutsy move to nestle a truly bold, blonde money-piece against a backdrop of warm brunette…but it works beautifully here!
We’re loving: Gingery Sparkle
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Artist: @nikki_nakino
Why it made us look: Sometimes, just the right balance of ash and warmth produces a gilded look that’s one perfectly subtle step away ginger. The result? Gloriously warm, and yet still restrained.
Formula 1 (Lightener): Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 2 (Roots): LumiShine Permanent Crème Color 7NA + 7N (Equal Parts) with 20 Volume LumiShine Developer
Formula 3 (Mids to Ends): Vero K-PAK Permanent Crème Color 8A (2 Parts) + 9A (1 Part) starting with Vero K-PAK Color 10 Volume Veroxide and ending with 20 Vero K-PAK Color 10 Volume Veroxide
Post-Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
We’re loving: Pink Dreams
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Artist: @edgardscissorhands
Why it made us look: Don’t let the bold fool you…there’s tons of subtle dimension in this uber-feminine look. Dark depth coupled with Blush and Soft Pink give fashion-forward color an ingenious twist.
Formula 2: Color Intensity Soft Pink
Formula 3: Color Intensity Blush
