Gray-denial client? Meet Lumi10!??20211202095136
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LUMI10 For Jamie Chung: Fast & Fab!20211124130014
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IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
The Triple-Twist Ponytail20211115182133
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BYE BYE, BLEEDERS!Featuring Joico Global Brand Storyteller, Olivia SmalleyHere’s the nightmare scenario: You’re checking a client’s foils during proce...
Every Shade Of Red For Fall…20211104124636
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Move Over Mullet: The Shullet’s Here20211025124522
MEET THE “SHULLET”WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHQuestion: What do you get when an 80’s Mullet and a 90’s Shag have a baby? Answer...
Copy Doja Cat’s Award-Show Hair… ?20211021092325
ONE COOL DOJA CATFeaturing Joico Celebrity Hairstylist, JStayReadyShe walked the carpet, she hosted, she performed, and she even took home a major win...
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The NEW Platinum: It’s Warmer!20211007111431
THE NEW PLATINUM!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Get ready for platinum blonde with a whole new vibe from Joico Celebrity Art...