Gray-denial client? Meet Lumi10!?‍?20211202095136

Gray-denial client? Meet Lumi10!?‍?

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LUMI10 For Jamie Chung: Fast & Fab!

JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...
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10-min color for moms-on-the run! ?

IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
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The Triple-Twist Ponytail

THE TRIPLE-TWIST PONYWith Joico Global Artistic Director, Richard MannahPonytails are easy and evergreen. But Joico Global Artistic Director, Richard ...
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Yikes! Your Foils Are Bleeding

BYE BYE, BLEEDERS!Featuring Joico Global Brand Storyteller, Olivia SmalleyHere’s the nightmare scenario: You’re checking a client’s foils during proce...
Every Shade Of Red For Fall…20211104124636

Every Shade Of Red For Fall…

RED-HOT FALLWe’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color s...
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Move Over Mullet: The Shullet’s Here

MEET THE “SHULLET”WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHQuestion: What do you get when an 80’s Mullet and a 90’s Shag have a baby? Answer...
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Copy Doja Cat’s Award-Show Hair… ?

ONE COOL DOJA CATFeaturing Joico Celebrity Hairstylist, JStayReadyShe walked the carpet, she hosted, she performed, and she even took home a major win...
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Your LumiShine Cheat Sheet: All Your Color Needs Covered

THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
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The NEW Platinum: It’s Warmer!

THE NEW PLATINUM!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Get ready for platinum blonde with a whole new vibe from Joico Celebrity Art...