Yikes! Your Foils Are Bleeding20211111080520

Yikes! Your Foils Are Bleeding

BYE BYE, BLEEDERS!Featuring Joico Global Brand Storyteller, Olivia SmalleyHere’s the nightmare scenario: You’re checking a client’s foils during proce...
Every Shade Of Red For Fall…20211104124636

Every Shade Of Red For Fall…

RED-HOT FALLWe’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color s...
Move Over Mullet: The Shullet’s Here20211025124522

Move Over Mullet: The Shullet’s Here

MEET THE “SHULLET”WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHQuestion: What do you get when an 80’s Mullet and a 90’s Shag have a baby? Answer...
Copy Doja Cat’s Award-Show Hair… ?20211021092325

Copy Doja Cat’s Award-Show Hair… ?

ONE COOL DOJA CATFeaturing Joico Celebrity Hairstylist, JStayReadyShe walked the carpet, she hosted, she performed, and she even took home a major win...
Your LumiShine Cheat Sheet: All Your Color Needs Covered20211010185724

Your LumiShine Cheat Sheet: All Your Color Needs Covered

THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
The NEW Platinum: It’s Warmer!20211007111431

The NEW Platinum: It’s Warmer!

THE NEW PLATINUM!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Get ready for platinum blonde with a whole new vibe from Joico Celebrity Art...
Lunch-Break Gray Coverage Is Here!20211003194559

Lunch-Break Gray Coverage Is Here!

TAKE A LUMI LUNCH BREAKWith Joico Master Artist, Mecca JonesCover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally d...
“Fire-n-Spice” Hair Color For Fall20210923115418

“Fire-n-Spice” Hair Color For Fall

FIRE-N-SPICEFeaturing Joico Global Brand Education Expert, Ricardo SantiagoThe newest look to drop this fall? A beautifully burnished copper creation ...
Your Amazing Work On Social Caught Our Eye! Take A Look…20210920160656

Your Amazing Work On Social Caught Our Eye! Take A Look…

WE’VE BEEN WATCHING YOU!Every time you post a gorgeous look on social and tag us @Joico, we see it. In fact, we love what we’ve been seeing sooo much ...
Try These FALLyage Color Looks!20210916114824

Try These FALLyage Color Looks!

IT’S FALL-YAGE SEASON!You’ve heard of Balayage…and Foilyage…and now, it’s time to meet FALLyage – the perfect pairing of warm, deep, cozy tones for fa...