10-min color for moms-on-the run! 🚙

IN A HURRY? NO WORRY

Featuring Joico Global Brand Ambassador, Larisa Love

Distracted and dashing with no time to waste – that’s Millennial Mama-Mia; and for Joico Global Brand Ambassador, Larisa Love, getting those juggling clients in and out of the chair quickly is no problem! With our NEW express-service superstar, Lumi10, Larisa can help her fit in a fast salon sesh between school pickups, Zoom meetings, and dinner prep. Today, she gives one busy mama a luscious brunette look in 10 minutes….

LUMI10: LET’S LOOK BEHIND THE CURTAIN
If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

WHY LARISA’S MOM-CLIENTS ARE LOVING HER LATELY
““The speed of Lumi10 makes me look like a customer-service Goddess! If a client, like this busy mom, needs color or gray coverage in a hurry, I can fit her in and get her out the door fast, no problem,” she explains.


TODAY’S LOOK: RICH CHOCOLATE DREAMS

What Lumi10 delivered in 10 minutes: a deeply glossy, dimensional brunette that kissed old frizz and faded ends goodbye.

The formula Larisa used herePrep treatment: Defy Damage ProSeries1: Bond-Protecting Color Optimizer

Formula 1: Lumi10 10-Minute Permanent Color 4N with Lumi10 Accelerator

Formula 2 (Gloss): LumiShine Demi Permanent Liquid 6NWB with 5 (1.5%) Volume Developer

Post treatment: Defy Damage ProSeries 2