RED-HOT FALL
We’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color shows up in a mesmerizing range of shades, intensities, and looks…from soft and subtle to bold and vibrant. Take a peek at some of our recent favorites; and keep tagging us @joico, so we can share your work with the world!
Look #1: Rose-Gold Rays
Artist: @paintedbyray
WHY WE LOVE IT
This feminine mingling of copper and pink is a darling this season – totally on-trend and in no danger of falling off the map anytime soon.
THE FORMULA
Color Intensity Rose Gold + Soft Pink
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Look #2: Gilded Pumpkin
Artist: @alicetobin.hair
WHY WE LOVE IT
A combo of freehand balayage, dark-copper root smudge, and bright-copper toner, this look literally explodes with autumnal warmth.
THE FORMULA
Formula 1 (Root Smudge): LumiShine Permanent Crème Color 5NC + 6CC with 10 Volume LumiShine Developer
Formula 2 (Balayage): Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 3 (Toner): LumiShine Demi-Permanent Liquid Color 8NC with 5 Volume LumiShine Developer
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Look #3: Chestnut Dreams
Artist: @hairbynathi
WHY WE LOVE IT:
The warmth of ruby wine against a deep, dark base brings out rich dimension for fall.
THE FORMULA:
Formula 1 (Balayage): Blonde Life Crème Lightener with 30 Volume LumiShine Developer
Formula 2 (Glaze): Joico Color Intensity Ruby Red
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Look #4: Cinnamon Spice
Artist: @jarelishairstyle
WHY WE LOVE IT
There’s a magical depth to this spicy copper beauty…the kind you glimpse every time hair moves into the light.
THE FORMULA
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray
Formula 1: LumiShine Permanent Crème Color 6CC with 20 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid Color 6CCR with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
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Look #5: Autumn Blaze
Artist: @glambyhalez
WHY WE LOVE IT
Like the lick of dancing flames, morphing from brilliance to smoldering, this look is on FIRE for fall.
THE FORMULA
Formula 1 (Root Melt): Color Intensity Ruby Red
Formula 2 (Melt): Color Intensity Red
Formula 3 (Ends): Color Intensity Yellow (5 Parts) + Red (1 Part)
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