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Move Over Mullet: The Shullet’s Here

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Copy Doja Cat’s Award-Show Hair… ?20211021092325

Copy Doja Cat’s Award-Show Hair… ?

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Your LumiShine Cheat Sheet: All Your Color Needs Covered

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The NEW Platinum: It’s Warmer!

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Lunch-Break Gray Coverage Is Here!20211003194559

Lunch-Break Gray Coverage Is Here!

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“Fire-n-Spice” Hair Color For Fall20210923115418

“Fire-n-Spice” Hair Color For Fall

FIRE-N-SPICEFeaturing Joico Global Brand Education Expert, Ricardo SantiagoThe newest look to drop this fall? A beautifully burnished copper creation ...
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Your Amazing Work On Social Caught Our Eye! Take A Look…

WE’VE BEEN WATCHING YOU!Every time you post a gorgeous look on social and tag us @Joico, we see it. In fact, we love what we’ve been seeing sooo much ...
Try These FALLyage Color Looks!20210916114824

Try These FALLyage Color Looks!

IT’S FALL-YAGE SEASON!You’ve heard of Balayage…and Foilyage…and now, it’s time to meet FALLyage – the perfect pairing of warm, deep, cozy tones for fa...
The Ultimate Red Hair Color Technique!20210913161224

The Ultimate Red Hair Color Technique!

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Last Minute Lisa with Lumi10

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