Last Minute Lisa Gray Coverage Fast

Blond Cartoon Business woman Last Minute Lisa


With Joico Educator, Kelly McGowan

Your phone is blowing up with texts from your client. It’s 7 a.m. and she’s noticed a few stray grays. By 8 a.m., she’s in full-on panic mode; and the only thing that will calm her down is an appointment with you TODAY. Joico Educator, Kelly McGowan, knows this “Last-Minute Lisa” client well, and has the perfect solution: our NEW express-service superstar, Lumi10–game-changing color that swiftly accommodates on-the-fly gray coverage in just 10 minutes. See how Kelly handles a rescue, here.


If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…

Let you fit in lots more clients

Nail 100% gray coverage

Rev up revenue

Double the shine of your gorgeous creations

Add express services – especially for those last-minute clients! -- with ease

Kelly’s Look: Rooted-and-Rich Gilded Brunette
On-the-town brown tones put those gray strands beautifully under cover, while gilded, golden warmth creates a face-framing money piece and ombré-like effect.

Lumishine 10 color bottle
FORMULASPrep treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizer

Formula: Lumi10 Permanent 6NA with Lumi10 Accelerator

Post treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment