With Joico Global Brand Ambassador, Larisa Love
“Change is in the hair,” says Joico Global Brand Ambassador, Larisa Love. And no color is blazing a hotter trail than sizzling burnt-copper – a look that’s totally on FIRE right now. “These new copper tones are different from what we normally see trending; they have a natural feel to the copper vs the vibrant copper we are used to.” Today, Larisa’s talking all about this scorcher of a look; and offering up not one, but four different formulas to try.
The burnt-copper trend: Let’s get into it…
✩ It’s more than just “red hair”: The golden intensity of this copper is unique, allowing you to showcase your personality and stand out from the crowd, says Larisa.
✩ The proof is in the paparazzi: “Celebs are wearing variations on this color so much now. And because of that, many people who were formerly afraid to go darker and brighter are now taking the plunge, and confidently jumping into a whole new statement of a look,” she explains.
✩ Be careful not to go too light: “For burnt-copper, it must not be any lighter then level 8. Add more neutral tone to the color to avoid making it extremely vibrant.”
✩ Don’t forget the key words: “You must ask your colorist to make you very “warm” and “golden.” Copper looks are extremely rich in tone, and gold is a must.”
4 fire formulas to try…
Formula 1: Lift with Blonde Life Powder Lightener + 5-40 Volume Developer
Tone: LumiShine Demi-Permanent Liquid 8nc + 6ccr
Formula 1: Lift with Blonde Life Powder Lightener + 5-30 Volume Developer 1/2 off the scalp
Tone: LumiShine Demi-Permanent Liquid 8n + 6ccr
Tone 2: Overtone with Joico Intensity in yellow + red + mauve amore
Formula 1: Lift with Blonde Life Powder Lightener + 5-35 Volume Developer
Base: Lumishine Permanent 6nrg + 6nwb + 6cc
Tone 2: Tone with Demi Crème 8nwb + 8nrg
Base: Lumishine Permanent 6nwb + 6cc
Lowlites: Lumishine Liquid 6ng + 6ccr
Last Step: Tone with Lumishine Demi Liquid 10ng
The home-care rec for burnt-copper…
“Caring for this shade is a must if you want to color to stay rich and radiant,” stresses Larisa. Here’s how to make it happen:
✩ Joico’s Colorful Collection — stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract — boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling.
✩ Colorful Anti-Fade Shampoo is a brilliant, sulfate-free formula that preserves the vibrancy of gorgeous, investment hair color while nourishing each strand. The result is maximum shine, vibrancy, 3X more strength, and less breakage.
✩ Colorful Anti-Fade Conditioner infuses hair with powerful, sulfate-free ingredients that prevent color from slipping away for up to 8 weeks. With this big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight “guardian of gorgeous” can be used every single day.
✩ Colorful Glow-Beyond Anti-Fade Serum gives you an instant spotlight of radiance that intensely magnifies the richness of hair color, amps up big-time shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays.
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