12 Day BFF Giveaway20211130130402

12 Day BFF Giveaway

12 Day BFF GiveawayIt’s heeeeere! Our biggest beauty giveaway of the year, for you AND your bestie! Our amazing holiday gift kits – chockful of K-PAK,...
LUMI10 For Jamie Chung: Fast & Fab!20211124130014

LUMI10 For Jamie Chung: Fast & Fab!

JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...
Purple Shampoo: Not JUST For Blondes??‍♀️20211119101927

Purple Shampoo: Not JUST For Blondes??‍♀️

IN PRAISE OF PURPLEYes, Color Balance Purple Shampoo is a pretty cool tool in the fight against brassy blonde; but this clever cleanser has a few more...
10-min color for moms-on-the run! ?20211118121837

10-min color for moms-on-the run! ?

IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
Hair Tricks For Your ? Photo!20211116080245

Hair Tricks For Your ? Photo!

PHOTO FINISH: HOLIDAY HAIR HACKSFeaturing Joico Guest Artist, Tiffany Molina Picture this: You’ve gathered and coifed the fam, ready for a picture-per...
The Triple-Twist Ponytail20211115182133

The Triple-Twist Ponytail

THE TRIPLE-TWIST PONYWith Joico Global Artistic Director, Richard MannahPonytails are easy and evergreen. But Joico Global Artistic Director, Richard ...
The Power Of Thank You20211112164949

The Power Of Thank You

“THANK YOU!”Two simple words that mean so much...and not just to others. According to researchers at Harvard Health, giving thanks can actually make y...
Yikes! Your Foils Are Bleeding20211111080520

Yikes! Your Foils Are Bleeding

BYE BYE, BLEEDERS!Featuring Joico Global Brand Storyteller, Olivia SmalleyHere’s the nightmare scenario: You’re checking a client’s foils during proce...
How To Host A Joi-ful “Friendsgiving!” ?20211109065649

How To Host A Joi-ful “Friendsgiving!” ?

A FAB “FRIENDSGIVING”Looking to create an extra-joi-ful Thanksgiving this year? Take your cue from Joico Global Brand Ambassador, Larisa Love, and tur...
Defy Damage Protects Natural Hair20211105125755

Defy Damage Protects Natural Hair

NATURAL DAMAGE CONTROLWhen you want a gorgeous head of natural hair, bypassing damage is at the top of the to-do list. Grab these must-have tips to ke...